How different design principles can be applied to the field of digital product design. Covering six core themes; persuasion, behavior, visual design, usability, interaction and content.
Solving people problems will inevitably solve business problems. The challenge is to get businesses to believe in it, and trust those to deliver on the promise of user centered design.
This is the first book on the topic of simplicity aimed specifically at interaction designers. It shows how to drill down and simplify user experiences when designing digital tools and applications.