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Location-Based Services

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A deep dive into the map apps rivalry.

Article by Peter Ramsey
Apple Maps vs Google Maps
  • Apple and Google have battled for control of the map applications market for almost ten years. The article provides an illustration of the advantages and disadvantages of each app.
  • The success of Google Maps can be explained by the following aspects:
    • The breadth of data.
    • Better сontextualization of data.
    • Reliability partners for sourcing data.
    • Accuracy of routes and shortcuts for pedestrians.
  • Nevertheless, Apple has some strong features, especially when it comes to handling stressful situations (e.g. calming and very human narration, detailed parking location information).
Share:Apple Maps vs Google Maps
7 min read
Apple Maps vs Google Maps

Had Google thought more about probability than about throwing in their existing technology just because they could, they would have left autosuggest out.

Article by John Boykin
Share:Stop Helping Me, Google Calendar Autosuggest #wtfUX
2 min read
Google-calendar-autosuggest-small

The design work that has made so many of us fat and happy is about to change—exciting and challenging work ahead.

Article by Ara J. Berberian
Share:Saying Goodbye to the Great UX Design Bonanza of 2004-2016
5 min read
great-ux-bonanza-small

We’re moving out of the industrial age and into an era marked by a focus on service design, giving UXers a chance to expand and deepen their offerings.

Article by Serhiy Baryshniev
Share:Experience Design in the Post-Industrial World
5 min read
service-design-shift-small

Giving users content tailored to their interests, needs, and location is the key to making the most of mobile technology.

Article by Alon Even
Share:Personalization: The Pillar of the Mobile User Experience
5 min read
personalization-small

Offering multiple channels for users to interact with your business isn’t enough. You need to put them at the center of a seamless omni-channel ecosystem.

Article by Danny Bluestone
Share:5 Elements of Omni-Channel User Experiences
6 min read
5-elements-omni-channel-small

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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