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We’ve all seen the flurry over the past several years of both agencies and corporate entities investing in hiring UX talent. (To spare definitions, I’ll let “UX” equate to anything from information architect to researcher to interface designer ...

Article - Greg Zapar - February 14, 2013 - 6 comments - 0 attachments

In our last article, we explained the importance of creating value stream maps to capture the customer journey and determine which activities along the way add value. A bad experience with any of the activities in the value stream can result ...

Article - James Torio, Rishabh Dayal - February 12, 2013 - 5 comments - 0 attachments

Trying to create innovative and impactful new products or services in the realm of user-centered design is a great challenge. It requires answers to a number of tricky questions: Who are the audiences that need a new product? What gap will it fill for t ...

Article - Megan Geyer - January 23, 2013 - 0 comments - 0 attachments

“Every dollar spent on UX brings in between $2 and $100 dollars in return.” We all know the business case for doing user experience work: investing upfront in making products easy to use really pays off. It reduces project risk, cost, and ti ...

Article - Hilary Little - January 22, 2013 - 12 comments - 0 attachments

I often reach a point in large project where I wonder why nobody sat the decision makers down at the beginning of the process and really questioned their ability to make empathetic decisions. By this stage, selective user evidence has been disre ...

Article - Tracy Brown - January 15, 2013 - 0 comments - 0 attachments

All too often, strategies of every kind get stuck in a drawer—sometimes without being implemented or even reviewed after their initial creation and approval. One reason is that people forget the full definition “strategy,” which is a plan for achiev ...

Article - Meghan Casey - January 11, 2013 - 0 comments - 0 attachments

The realm of user experience often feels enchanted. It’s growing in economic and cultural significance, and is filled with bright, capable people who unite research , design , technology , and strategy to make advancements that improve the ...

Article - UX Magazine Staff - January 10, 2013 - 0 comments - 0 attachments

There’s no such thing as a “standard” client or project in a typical agency setting, because every business has its own specific goals—not to mention the goals of its users. Because of this, we’re constantly seeking ways to improve our processes and bet ...

Article - Colin Butler, Andrew Wirtanen - January 09, 2013 - 10 comments - 0 attachments

The value of bringing people with different perspectives together to work a problem is readily accepted by most. The business of making websites, software and other technical systems is too complex for an individual to execute in isolation. No surprise, ...

Article - Gail Swanson - January 08, 2013 - 1 comment - 0 attachments

Both design communities I’ve been involved in (graphic design and user experience design) spend an inordinate amount of energy bemoaning the lack of respect designers get and how misunderstood our value is. Perhaps you’ve heard or even uttered s ...

Article - Kim Bieler - January 04, 2013 - 8 comments - 0 attachments