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- Using Proto-Personas for Executive Alignment
When working in-house as a UX practitioner, one of the constant challenges is getting a seat at the leadership table. Without a VP or C-level champion who is specifically focused on UX, the alternative is often a proxy-champion such as the VP of Pro ...
Article - Jeff Gothelf - May 01, 2012 - 1 comment
- Creating A Shared Vision That Works
Having discussed the value of a shared vision in a previous article , now it’s time to explain how to create a vision that works. To recap, whether you’re designing a whole site or just a component, you need a shared vision of what the experience ...
Article - Alan Colville - March 28, 2012 - 1 comment
- How Chief Customer Officers Are Driving Change
An increasing number of companies are appointing a single executive to lead customer experience efforts for a business unit or the entire company. Whether firms calls these executives chief customer officer (CCO) or give them some other label, these ...
Article - Paul Hagen, Forrester Research - January 31, 2012 - 0 comments
- Winning Approval in Design Presentations
One of the most common misconceptions about director/architect-level designers is they do less work (produce fewer wireframes, specifications, etc.) than junior-level designers. In fact, their work is more complex than people initially imagine when star ...
Article - Ron George - December 12, 2011 - 5 comments
- Raise Your Voice
Title 2: How to have a bigger impact on your team If you are a UX professional, you’ve probably struggled at times to get your voice heard. Between ladder-climbing prod ...
Article - Alan Tifford - December 09, 2011 - 0 comments
- 4 Strategies for Working With Designers Without Killing Each Other
Fourteen years ago, in my first job where my title was “Information Architect,” I clashed with a designer. We were working at a large advertising agency that was known for stunning design work. The art directors wielded a level of power at the agency th ...
Article - Hana Schank - November 10, 2011 - 9 comments
- Shared Vision
Title 2: The Coordinating Force Behind Great UX This photograph captures how I feel at the start of a large project. With lists of requirements and all of the features, ...
Article - Alan Colville - October 31, 2011 - 3 comments
- UX, It's Time to Define CXO
What is a Chief Experience Officer (CXO)? We’ve been singing its praises when the title started cropping up in boardrooms. “Thank the gods, UX has finally made C-level!” There were riots in the streets, free sharpies were given out on every city block, ...
Article - Lis Hubert - October 28, 2011 - 5 comments
- Intentional Environments: Designing a Culture of Co-Creation
What is an environment ? Surprisingly, that seemingly simple question can be very difficult to answer, because environments are complicated . They are made up of all kinds of variables, physical and intangible, that affect how we feel, how we act, ...
Article - Teresa Brazen - October 24, 2011 - 0 comments
- Review of Lou Rosenfeld's "Search Analytics for Your Site"
It’s taken a while to arrive, but Lou Rosenfeld’s Search Analytics for Your Site: Conversations with Your Customers was definitely worth the wait. Rosenfeld is an important voice in the information architecture and UX community, considered b ...
Article - Lynne Polischuik - October 21, 2011 - 0 comments