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Keeping the right balance when applying customization and personalization in product design is vital. Here are some techniques on how to achieve it.

Article by Mariia Kasym
How Much Personalization Is Enough in UX Design?
  • Personalization and customization are effective UX approaches that aid users in avoiding undesired content, but they can also cause new challenges.
  • The author covers the main drawbacks of excessive personalization and customization:
    • Lack of diversity;
    • Content redundancy;
    • “Creepy effect” of personalization;
    • Cognitive overload caused by overcustomization.
  • There are several practices, recommended by the author, that prevent overpersonalization and overcustomization:
    • Finding the right balance to maintain content diversity;
    • Using caution when handling potentially sensitive information;
    • Providing users with control when it is relevant;
    • Taking advantage of user feedback.
Share:How Much Personalization Is Enough in UX Design?
10 min read

Microinteractions are the small moments in UX that can be boring and easy to forget, or exciting and engaging.

Article by Sergey Gladkiy
Share:How You Can Improve UX with Microinteractions. Part I
6 min read
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A two-pronged strategy for dealing with the Dark Patterns that deceive users, frustrate designrs, and ruin the reputations of organizations and companies of all kinds.

Article by Marc Miquel
Share:Using Open Experience Design and Social Networking to Stamp Out Dark UX
6 min read
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High quality templates, mature design patterns, automation, AI, and mobile technology are signaling the end of web design as we know it.

Article by Sergio Nouvel
Share:Why Web Design is Dead
7 min read
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We talk with information architect Alberta Soranzo about mountains of data, mixtapes, and the digital legacy you leave behind.

Article by Josh Tyson
Share:In Conversation with Alberta Soranzo
1 min read
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Here they are! The winners of the 2014 international Design for Experience awards.

Article by UX Magazine Staff
Share:Announcing Winners in the 2014 Design for Experience Awards
10 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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