“We see the day coming when the majority of agency compensation will be linked to the returns our clients reap from our creative imaginations.” Howard Draft of Draft FCB in todays NY Times Article here. (Sub. req’d) that reports how Ad Agencies are preparing for the shift to fees based on results and the impact they have on buyers. Talk about a large pill to swallow.

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Do you think more companies are going to have in-house advertising/design departments in the future?

Sounds like the perfect way to breed mediocrity in a creative industry.

Sounds like the perfect way to breed mediocrity in a creative industry.

Do you think more companies are going to have in-house advertising/design departments in the future?