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Your Design System Works in Figma. Does It Work in Code?

Learn how to build systems where design explicitly models development, handoff is automatic, and AI can extend your work reliably.

by Jim Gulsen

6 min read

What 'Cheap Prediction' means for Enterprise

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Stop Building Streetlamp Models: The Decision-First Framework for AI Products

Artificial Intelligence, Product Management, User-Centered AI, UX Design, UX for AI

IDEAS IN BRIEF

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Design Smarter: Future-Proof Your UX Career in the Age of AI

Artificial Intelligence, Empathy, Future of Work, UX Design

IDEAS IN BRIEF

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Get the newly revised and updated second edition of the first bestselling book about ai agents

Using Conversational AI Platforms to Find the Real ROI

As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. Discover how these platforms orchestrate AI ecosystems, providing long-term value and transforming product design in ways that tools like ChatGPT alone cannot.

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5 min read

How Conversational AI Is Shaping The Future of UX 

The article discusses the transformative impact of conversational AI on UX design, emphasizing the need for user-centric approaches and the emerging societal changes driven by AI technology.

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3 min read

Join Jeff McMillan and David Wu of Morgan Stanley as they delve into the creation of a cutting-edge digital assistant for the firm’s advisors. In this insightful conversation with Robb and Josh, they explore the technical and strategic efforts behind building an AI assistant that harnesses a vast knowledge base, propelling Morgan Stanley to the forefront of conversational AI innovation.

Friction Science: Why Users Drop Off

Behavioral Design, Cognition, User Experience, User Psychology, UX Design

Find out why users really abandon your product. It's not the button color or spacing. It's something deeper.

Article by Tushar Deshmukh

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February 10, 2026

5 min read

Where Are Conversation Designers Now?

Artificial Intelligence, Conversational AI, Conversational Design, UX Design

Learn how we might plan a career in a field without a ladder.

Article by Diana N.

IDEAS IN BRIEF

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February 5, 2026

8 min read

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