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How to Design for the Gut

  • Analytics and Tracking, Design, Development, Emotion, Ethnography, Eye tracking, Facebook, Gaming, Interaction Design, Mobile Applications, Mobile Technology, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Twitter, Usability, User Acceptance Testing, Web

Designing for visceral reactions in your users can create experiences that deliver emotional satisfaction and drive habitual use.

Article by Chuck Longanecker, Morgan Brown
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6 min read
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The Experience Tells The Story

  • Content and Copy, Design, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Product design, Storytelling, Technology, Usability, Web

An original don of advertising, David Ogilvy’s 11 principles for creating great campaigns still ring true today.

Article by Ted Booth
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7 min read
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Create a Better Responsive User Experience

  • Analytics and Tracking, Content and Copy, Content Strategy, Design, Development, Information Design and Architecture, Interface and Navigation Design, Operating Systems, Product design, Prototypes, Team Dynamics, Technology, Usability, User Acceptance Testing, Visual Design, Web, Wireframes

The best responsive web designs show a rich understanding of what users are looking for and the right way to deliver it.

Article by Nick Switzer
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8 min read
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Are You Putting the Home Button to Good Use?

  • Apple, Design, Facebook, Flow and Immersion, Google, Interaction Design, Interface and Navigation Design, Product Releases and Redesigns, Search, SEO, and SEM, Social Networking, Twitter, Web

As homepages continue to lose prominence as landing pages, designers should reconsider how and where they use a “home” button.

Article by Paul Brooks
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6 min read
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POP UX! Clued Into Curiosity

  • Design, Entertainment and Humor, Flow and Immersion, Gaming, Information Design and Architecture, Interaction Design, Mobile Applications, Persuasive Design, Product design, Storytelling, Tablet, Technology, Usability, Web

Clue, the classic murder-mystery board game, shows designers how to create an information gap and a narrative that leads users to the other side.

Article by Andrew Zusman
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3 min read
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Evaluating the Usability of Web Photos

  • Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, Design Tools and Software, E-commerce, Heuristics, Persuasive Design, Product design, Research Methods and Techniques, Research Tools and Software, Usability, User Acceptance Testing, Web

Photos have the power to make or break a users’ experience—make sure they are communicating your message properly.

Article by James Chudley
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7 min read
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