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Designing for visceral reactions in your users can create experiences that deliver emotional satisfaction and drive habitual use.

Article by Chuck Longanecker, Morgan Brown
Share:How to Design for the Gut
6 min read
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An original don of advertising, David Ogilvy’s 11 principles for creating great campaigns still ring true today.

Article by Ted Booth
Share:The Experience Tells The Story
7 min read
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The best responsive web designs show a rich understanding of what users are looking for and the right way to deliver it.

Article by Nick Switzer
Share:Create a Better Responsive User Experience
8 min read
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As homepages continue to lose prominence as landing pages, designers should reconsider how and where they use a “home” button.

Article by Paul Brooks
Share:Are You Putting the Home Button to Good Use?
6 min read
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Clue, the classic murder-mystery board game, shows designers how to create an information gap and a narrative that leads users to the other side.

Article by Andrew Zusman
Share:POP UX! Clued Into Curiosity
3 min read
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Photos have the power to make or break a users’ experience—make sure they are communicating your message properly.

Article by James Chudley
Share:Evaluating the Usability of Web Photos
7 min read
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