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The Hypnotic Effect of Parallax Scrolling and How it Impacts User Experience

  • Design, Design Tools and Software, Development, Flow and Immersion, Gaming, Interface and Navigation Design, Mobile Applications, Mobile Technology, Product design, Psychology and Human Behavior, Search, SEO, and SEM, Technology, Usability, Visual Design

When implemented properly, parallax scrolling can create a hypnotic effect, drawing users deeper into your site and compelling them to act.

Article by Zack Rutherford
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5 min read
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The UX of Commercial Drones

  • Augmented Reality, Consumer products, Customer Experience, Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Technology, User Adoption

With the prospect of commercial drones seeming like an incoming reality, there are a number of crucial experience design elements that need to be considered.

Article by Dan Saffer
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6 min read
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Solving the Right Problem and Finding Your Own Solution: An Interview with Don Norman

  • Android, Business UX Leaders, Business Value and ROI, Design, Design Theory, Interviews, Media Contour, Product design, Project Management, Team Dynamics, Technology, Technology for the Common Good, Usability, User Adoption, Working With Stakeholders

Author of The Design of Everyday Things, Don Norman talks about the power of teams, designing to your strengths, and bad VCR UX.

Article by Luke Swenson
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4 min read
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The Five Pillars of a Great UX Project

  • Business UX Leaders, Business Value and ROI, Customer Experience, Design, Facebook, Gestures, Human factors, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, Personal and Professional Development, Product design, Project Management, Team Dynamics, Technology, Usability, Web

Discover the five strategic pillars that successful UX projects stand on.

Article by David Sachs
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6 min read
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Book Excerpt: Eye Tracking the User Experience

  • Analytics and Tracking, Business Value and ROI, Design, Digital Publishing and eBooks, Eye tracking, Product design, Project Management, Research Methods and Techniques, Research Tools and Software, Strategy, Technology, Usability, User Acceptance Testing, Working With Stakeholders

An excerpt from the new Rosenfeld Media book, Eye Tracking the User Experience by Aga Bojko answers the question: to track or not to track?

Article by Aga Bojko
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5 min read
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Seven UX Resolutions for App Design in 2014

  • Android, Apple iOS, Design, Development, Empathy, Information Design and Architecture, Mobile Applications, Product design, Product Releases and Redesigns, Social Networking, Technology, Usability, Working With Stakeholders

With 2014 off to a roaring start, here are seven resolutions for designers to follow when designing apps in the new year.

Article by Drew Davidson
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3 min read
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