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Creating a Customer Ecosystem Using Brand Experience Metaphors

  • Business Value and ROI, Consumer products, Customer Experience, Design, Design Theory, Design Tools and Software, Flow and Immersion, Marketing and Brand, Personas, Product design, Research Methods and Techniques, Storytelling, Strategy, Technology

Choosing a metaphor that helps us identify a brand’s character can provide a launching point for creating an effective customer journey.

Article by Tom Schneider
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The Self-Service Web Design Movement and its Implications for Web Designers

  • Business Value and ROI, Consumer products, Content and Copy, Design, Design Tools and Software, Development, E-commerce, Interaction Design, New and Emerging Technologies, Personal and Professional Development, Product design, Requirements and Specifications, Technology, Visual Design, Web

By adapting to automation trends, developers and designers will have no trouble staying relevant in the era of self-service design.

Article by Rameet Chawla
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3 min read
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Navigating the Mobile Jungle

  • Analytics and Tracking, Android, Business Value and ROI, Content and Copy, Content Strategy, Customer Experience, Design, E-commerce, Information Design and Architecture, Interaction Design, Interface and Navigation Design, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Research Methods and Techniques, Search, SEO, and SEM, Tablet, Technology, Touch, Usability, User Acceptance Testing, Visual Design, Windows Phone

There’s enough data out there to confirm that designing for mobile should be a priority, and the numbers can also help you find the right solutions for your project.

Article by Toby Biddle
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4 min read
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The Winning Experience of Playing Video Games for Beer

  • Apple, Business Value and ROI, Consumer products, Content and Copy, Customer Experience, Design, Design for Experience Awards, Design Tools and Software, Development, Gaming, Interaction Design, iPad, iPhone, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Social Media Marketing, Social Networking, Storytelling, Tablet, Technology, Touch, Usability, Vendor-Client Relationships, Video, Visual Design, Working With Stakeholders

A closer look at the results in the Interactive Component of an Advertising Campaign category of the international Design for Experience awards.

Article by UX Magazine Staff
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5 min read
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Usability Tip: Make it Easy to Get out of Panic Mode

  • Content and Copy, Design, Flow and Immersion, Gestures, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, Product design, Technology, Touch, Usability, Video

Users like to be able to quickly abort noisy videos and the like when they open them by accident.

Article by Tammy Guy
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2 min read
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How Do We Design for Better Team Experiences?

  • Business Value and ROI, Design, Design Tools and Software, Employee Experience, Enterprise Products, Internal Company Dynamics, Internal Company Systems and Intranets, Personal and Professional Development, Product design, Project Management, Software, Software as a Service, Team Dynamics, Technology, Vendor-Client Relationships

Ideas to help you design better team experiences with B2B software inspired by The One Minute Manager series.

Article by Paul Brooks
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4 min read
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