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Team Dynamics

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The Next UX Revolution: Transforming Stodgy Enterprise Applications Into Engaging Experiences

  • Business Value and ROI, Design, Development, Employee Experience, Enterprise Products, Flow and Immersion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, New and Emerging Technologies, Product design, Product Releases and Redesigns, Project Management, Research Methods and Techniques, Software, Strategy, Team Dynamics, Technology, Usability, User Acceptance Testing, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

An inside look at how one company shifted the focus of its enterprise software from basic functionality to usability.

Article by Marc Scibelli
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6 min read
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Persona Power

  • Business Value and ROI, Consumer products, Customer Experience, Design, Design Tools and Software, Empathy, Ethnography, Human factors, Interaction Design, Internal Company Dynamics, Personal and Professional Development, Personas, Product design, Project Management, Psychology and Human Behavior, Requirements and Specifications, Research Tools and Software, Team Dynamics, Technology, Usability

Looking at personas, goals, and scenarios relative to the characters, plot, and objectives of a novel or movie can help designers avoid self-referential thinking.

Article by Shlomo Goltz
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5 min read
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Is there Room for Sexy in Enterprise Design?

  • Business Value and ROI, Customer Experience, Design, Emotion, Employee Experience, Enterprise Products, Flow and Immersion, Human factors, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, New and Emerging Technologies, Product design, Project Management, Psychology and Human Behavior, Software, Team Dynamics, Technology

Sexy design has it’s place in enterprise software, so long as you know what sexy is to your users.

Article by Mick McGee
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5 min read
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Go Ahead, White-Label Your Services

  • Business Value and ROI, Design, Development, Employee Experience, Employment and Hiring, Google, Government and Public Services, Marketing and Brand, Personal and Professional Development, Product design, Project Management, Research Methods and Techniques, Social Networking, Team Dynamics, Technology, Usability, User Acceptance Testing, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

While controversial among freelancers, white-labeling your services to a company can open you up to a whole new world of opportunity.

Article by Cory Lebson
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8 min read
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Revisiting Proto-Personas for Executive Alignment

  • Business Value and ROI, Design, Design Tools and Software, Internal Company Dynamics, Personal and Professional Development, Personas, Product design, Project Management, Research Methods and Techniques, Research Tools and Software, Team Dynamics, Usability, Working With Stakeholders

Modifying Jeff Gothelf’s proto-persona process reveals another method of working with clients to establish executive alignment on target users.

Article by Brent Summers
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6 min read
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The Eight Most Common Mistakes Made on UX Design Projects

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Design, Development, Direct Observation Research, Empathy, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Personas, Presentations, Product design, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Vendor-Client Relationships, Working With Stakeholders

Arrogance and seven other common mistakes can easily derail a design project. Avoid them all.

Article by Joseph Dickerson
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3 min read
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