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Strategy

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Content Isn’t King, Content Is a Product

  • Apple, Content and Copy, Content Strategy, Customer Experience, Design, Marketing and Brand, Mobile Technology, Product design, Product Releases and Redesigns, Project Management, Strategy, Technology, Usability, Visual Design

Content needs to be packaged and designed in the same compelling ways that products are in order for users to respond to its directives.

Article by Scott Hutcheson
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7 min read
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Learning from Each Other

  • Business Value and ROI, Data visualization, Design, Emotion, Employee Experience, Facebook, Interface and Navigation Design, Internal Company Dynamics, New and Emerging Technologies, Psychology and Human Behavior, Social Networking, Strategy, Team Dynamics, Technology

An excerpt from the new book Interface Design for Learning offers strategies for supporting community-building, collaborative learning, and successful social interaction.

Article by Dorian Peters
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8 min read
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Fixing Six Mistakes Companies Make when Working with UXers

  • Analytics and Tracking, Business Value and ROI, Consumer products, Design, Development, Employee Experience, Internal Company Dynamics, Personal and Professional Development, Product design, Project Management, Strategy, Team Dynamics, Technology, Vendor-Client Relationships, Working With Stakeholders

A survey of common mistakes companies make when working with experience design practitioners provides guidelines for UX success.

Article by Sarah Doody
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6 min read
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How to Pitch to Your Stakeholders like Don Draper

  • Design, Personal and Professional Development, Psychology and Human Behavior, Storytelling, Strategy, Vendor-Client Relationships, Working With Stakeholders

UX professionals can learn a lot about how to deliver a forceful, commanding, and compelling pitch from Mad Men’s Don Draper.

Article by Joseph Dickerson
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4 min read
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The Influence of iOS 7 and Designing for Mobile in an Omnichannel World

  • Android, Apple, Apple iOS, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Flow and Immersion, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, iPad, iPhone, Mac OS, Microsoft, Microsoft Windows, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Strategy, Technology, Touch, Usability, Visual Design, Windows Phone

With iOS 7, Apple seems poised to expand its reach into a wider portfolio of digital products, something designers should consider in the omnichannel world of mobile.

Article by
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3 min read
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Using Back-End Design to Create Customizable Front-End Mobile Experiences

  • Analytics and Tracking, Android, Apple iOS, Business Value and ROI, Content and Copy, Customer Experience, Design, Design Tools and Software, Development, Flow and Immersion, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, iPad, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Strategy, Tablet, Technology, Touch, Usability, User Adoption, Visual Design

By controlling the front end of mobile apps from the back end we can build customized experiences at runtime, creating cleaner interfaces and reducing load times.

Article by Nithin Rao
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6 min read
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