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An original don of advertising, David Ogilvy’s 11 principles for creating great campaigns still ring true today.
An intimate look at the hiring process of a successful, user-centered New York design firm.
Stripping away some of the mysticism and pretense surrounding user experience design.
Creating rewarding employee experiences requires in-depth research that digs up the roots of discontent.
Clue, the classic murder-mystery board game, shows designers how to create an information gap and a narrative that leads users to the other side.
To design a product that fits into the story of users’ lives, try looking at them as characters through the lens of a screenwriter.
