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How Chief Customer Officers Orchestrate Experiences

  • Analytics and Tracking, Business UX Leaders, Business Value and ROI, Customer Experience, Employee Experience, Employment and Hiring, Government and Public Services, Healthcare, Internal Company Dynamics, Marketing and Brand, Mobile Technology, Project Management, Social Networking, Team Dynamics, The Business of UX, Working With Stakeholders

When used correctly, a Chief Customer Officer can drive customer experience efforts that change the way a company operates for the better.

Article by Paul Hagen
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4 min read
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Packaging as Media and the Future of Customer Experience

  • Augmented Reality, Customer Experience, Design, E-commerce, Global Products and Localization, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Search, SEO, and SEM, Social Networking, Technology

The experience of shopping will change as emerging technologies alter the way products are packaged and presented to consumers.

Article by Bryan Goodpaster
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7 min read
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Control and Transparency

  • Design, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, Privacy and Data Security, Product design, Social Networking, User Acceptance Testing

A study of North American consumers shows that users are comfortable sharing their personal information when they know exactly how it will be used and shared, and are given control over when they are releasing it.

Article by Ilana Westerman
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7 min read
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Are You Putting the Home Button to Good Use?

  • Apple, Design, Facebook, Flow and Immersion, Google, Interaction Design, Interface and Navigation Design, Product Releases and Redesigns, Search, SEO, and SEM, Social Networking, Twitter, Web

As homepages continue to lose prominence as landing pages, designers should reconsider how and where they use a “home” button.

Article by Paul Brooks
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6 min read
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What’s Your Sign? The everyday personas in the stars

  • Content and Copy, Customer Experience, Design, Human factors, Interaction Design, Interface and Navigation Design, Personas, Psychology and Human Behavior, Research Methods and Techniques, Social Networking

The personality types presented by Eastern and Western astrology don’t offer full-blooded user profiles, but they can be a good place to start a research session.

Article by Tracy Brown
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6 min read
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Designing Better Experiences Through Data

  • Analytics and Tracking, Content and Copy, Content Strategy, Customer Experience, Data visualization, Design, Facebook, Google, Human factors, Information Design and Architecture, Interface and Navigation Design, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Operating Systems, Social Networking, Tablet, Technology, Usability

As the complexity and quantity of user data multiply, it’s up to designers to create experiences that make the most of it.

Article by Jason Napolitano
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6 min read
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