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Social Media Marketing

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Satisfy the Cravings of a New Generation of Consumers

E-commerce, Marketing and Brand, Open source, Social Media Marketing, Strategy, The Business of UX, Web 2.0

18-40-year-olds seek a peer-like connection with the brands they love.

Article by Lisa Johnson and Cheri Hanson

November 13, 2006

7 min read

This is Media 2.0

Customer Experience, Marketing and Brand, Open source, Social Media Marketing, Strategy, Web 2.0

Troy Young on why today’s media is no longer all about content.

Article by Troy Young

March 10, 2006

4 min read

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