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Social Media Marketing

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The Customer-Generated Service Revolution

  • Consumer products, Customer Experience, Design, Empathy, Interaction Design, Interface and Navigation Design, Marketing and Brand, Mobile Technology, Social Media Marketing, Social Networking, Tablet, Technology, Vendor-Client Relationships

Service companies that are maintained by their users are growing in numbers and providing a new level of customer experience.

Article by Joe Macleod
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5 min read
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Improve Your Odds when Hiring for UX

  • Design, Design Tools and Software, Employee Experience, Facebook, HTML5, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, Marketing and Brand, Personal and Professional Development, Product design, Prototypes, Research Methods and Techniques, Social Media Marketing, Social Networking, Strategy, Team Dynamics, Twitter, Vendor-Client Relationships, Working With Stakeholders

There’s no sure thing when hiring for user-centered design roles, but you can take steps to improve your odds of finding a winner.

Article by Greg Zapar
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7 min read
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The Four Waves of User-Centered Design

  • Apple, Business Value and ROI, Design, Development, Facebook, Gaming, Healthcare, Human factors, Mobile Technology, Personal and Professional Development, Personas, Product design, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Technology, Usability, User Acceptance Testing

Over the past two decades, Bentley University has been charting and propelling the evolution of UX design.

Article by Dr. William Gribbons
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6 min read
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Creating Social Experiences that Customers Care About

  • Content and Copy, Content Strategy, Customer Experience, Design, E-commerce, Facebook, Global Products and Localization, Research Methods and Techniques, Social Media Marketing, Social Networking, Technology, Technology for the Common Good, Vendor-Client Relationships

It seems as though users respond to digital social experiences that make them feel something.

Article by Doug Klein
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5 min read
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Content Sharing and Social Networking Buttons

  • Analytics and Tracking, Content and Copy, Content Strategy, Design, Facebook, Research Methods and Techniques, Search, SEO, and SEM, Social Media Marketing, Social Networking

Social networking buttons are designed to get users sharing content, but do they work?

Article by Tania Lang
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5 min read
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