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Research Methods and Techniques

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Revisiting Proto-Personas for Executive Alignment

  • Business Value and ROI, Design, Design Tools and Software, Internal Company Dynamics, Personal and Professional Development, Personas, Product design, Project Management, Research Methods and Techniques, Research Tools and Software, Team Dynamics, Usability, Working With Stakeholders

Modifying Jeff Gothelf’s proto-persona process reveals another method of working with clients to establish executive alignment on target users.

Article by Brent Summers
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6 min read
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Throwing Light on Dark UX with Design Awareness

  • Business Value and ROI, Design, Design Theory, Development, E-commerce, Facebook, Flow and Immersion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Marketing and Brand, New and Emerging Technologies, Personal and Professional Development, Psychology and Human Behavior, Research Methods and Techniques, Strategy, Technology, Visual Design

Users and designers can work to develop their Design Awareness in order to avoid the manipulative patterns associated with Dark UX.

Article by Marc Miquel
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5 min read
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Persona Grata

  • Business Value and ROI, Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Human factors, Interaction Design, Marketing and Brand, Personal and Professional Development, Personas, Product design, Project Management, Requirements and Specifications, Research Methods and Techniques, Strategy, Technology, Usability, Vendor-Client Relationships, Working With Stakeholders

A divisive tool among practitioners, personas can bring the perspective of your end users into the design process and help build consensus among stakeholders.

Article by Shlomo Goltz
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6 min read
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How to Use Persona Empathy Mapping

  • Customer Experience, Design, Design Tools and Software, Emotion, Empathy, Personas, Product design, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Sketching, Working With Stakeholders, Workshops and Brainstorming

A workshop activity that forges alignment on user needs, goals, and pain-points, Persona Empathy Mapping bridges the gap between personas and design concepts.

Article by Nikki Knox
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5 min read
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The Eight Most Common Mistakes Made on UX Design Projects

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Design, Development, Direct Observation Research, Empathy, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Personas, Presentations, Product design, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Vendor-Client Relationships, Working With Stakeholders

Arrogance and seven other common mistakes can easily derail a design project. Avoid them all.

Article by Joseph Dickerson
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3 min read
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Crossing the Great UX–Agile Divide

  • Agile and Iterative Process, Business Value and ROI, Design, Design Theory, Development, Employee Experience, Employment and Hiring, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Project Management, Prototypes, Psychology and Human Behavior, Requirements and Specifications, Research Methods and Techniques, Team Dynamics, Technology, Usability, Visual Design

Understanding the labor issues at the core of the agile manifesto can help experience designers find news ways of working to enlighten developers.

Article by Mike Bulajewski
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13 min read
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