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For technology to truly improve education, design needs to be the centerpiece for innovation, making the value proposition a better experience.
For users to see flat designs as intuitive, designers need to help them cross the knowledge gap by using familiar representations.
For connected cars to truly connect with users OEM’s need to figure out what’s really important to drivers and make their information systems simple to use.
Looking at personas, goals, and scenarios relative to the characters, plot, and objectives of a novel or movie can help designers avoid self-referential thinking.
A divisive tool among practitioners, personas can bring the perspective of your end users into the design process and help build consensus among stakeholders.
A closer look at the results in the Interaction Design Innovation category of the international Design for Experience awards.
