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Psychology and Human Behavior

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Eight Lessons in Mobile Usability Testing

  • Analytics and Tracking, Android, Apple, Apple iOS, Contextual User Studies, Design, Design Tools and Software, Direct Observation Research, Human factors, Input devices, Prototypes, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Tablet, Technology, Usability, User Acceptance Testing, Working With Stakeholders

User acceptance testing for mobile poses an array of challenges—here are some hard-won lessons on doing it right.

Article by Tania Lang
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9 min read
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Learning Programming by Persuasion

  • Design, Design Theory, Design Tools and Software, Development, Facebook, Flow and Immersion, Healthcare, Interaction Design, Interface and Navigation Design, Marketing and Brand, Persuasive Design, Psychology and Human Behavior, Ruby on Rails, Twitter, User Reported Feedback

How the traits of persuasive technology can make learning Ruby more engaging for students.

Article by Anu Ramaswamy, Aakash Dharmadhikari
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6 min read
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UX Adventure: Enhance your resume, improve your career potential, and feel the excitement!

  • Business Value and ROI, Design, Facebook, Google, Mobile Technology, Personal and Professional Development, Psychology and Human Behavior, Remote Research, Research Methods and Techniques, Social Networking, Technology, Twitter, Web, Workshops and Brainstorming

Taking on unpaid research and design projects can be a great way to bolster your resume and reinvigorate yourself.

Article by Cory Lebson
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7 min read
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Refining Simplicity

  • Apple, Content and Copy, Design, Gaming, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mac OS, Microsoft, Operating Systems, Product design, Psychology and Human Behavior, Simplicity, Technology, Twitter

There are some simple things you can do to make sure your designs stay simple and user-centric.

Article by Jared Lewandowski
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5 min read
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Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences

  • Analytics and Tracking, Augmented Reality, Browsers, Customer Experience, Design, E-commerce, Emotion, Information Design and Architecture, Interaction Design, Location-Based Services, Marketing and Brand, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Video, Web

What “location, location, location” is to real estate, “context, context, context” is to user-centered design.

Article by Stephen Powers, Ron Rogowski
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4 min read
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Love, Hate, and Empathy: Why We Still Need Personas

  • Analytics and Tracking, Business Value and ROI, Contextual User Studies, Customer Experience, Design, Design Tools and Software, Development, Direct Observation Research, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Personas, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Storytelling, Strategy, Usability, User Acceptance Testing, User Adoption, User Reported Feedback, Working With Stakeholders

Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.

Article by Kyra Edeker, Jan Moorman
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6 min read
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