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Psychology and Human Behavior

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Designing for visceral reactions in your users can create experiences that deliver emotional satisfaction and drive habitual use.

Article by Chuck Longanecker, Morgan Brown
Share:How to Design for the Gut
6 min read
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An intimate look at the hiring process of a successful, user-centered New York design firm.

Article by Alexa Curtis, John Payne
Share:Hiring the Right Designer
5 min read
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Stripping away some of the mysticism and pretense surrounding user experience design.

Article by Joseph Dickerson
Share:The Greatest Secrets of UX Revealed!
6 min read
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The personality types presented by Eastern and Western astrology don’t offer full-blooded user profiles, but they can be a good place to start a research session.

Article by Tracy Brown
Share:What’s Your Sign? The everyday personas in the stars
6 min read
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Playful exercises with metaphor can draw new insights out of piles of research data.

Article by Cyd Harrell, Jodi Leo
Share:Metaphorical Analysis
13 min read
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Creating rewarding employee experiences requires in-depth research that digs up the roots of discontent.

Article by Liana Dragoman
Share:To Dwell Is To Garden
9 min read
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