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Personas

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Creating Savvy and Sophisticated User Experiences through Personalization

  • Analytics and Tracking, Business Value and ROI, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Design, Development, Direct Observation Research, Form design, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Technology, Personas, Product design, Product Releases and Redesigns, Prototypes, Research Methods and Techniques, Strategy, Technology, User Acceptance Testing, Web

User-centered designers and researchers now have the tools and techniques to deliver more personalized (and valuable) experiences than ever before.

Article by Matthew Fiore
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5 min read
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Love, Hate, and Empathy: Why We Still Need Personas

  • Analytics and Tracking, Business Value and ROI, Contextual User Studies, Customer Experience, Design, Design Tools and Software, Development, Direct Observation Research, Human factors, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Personas, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Storytelling, Strategy, Usability, User Acceptance Testing, User Adoption, User Reported Feedback, Working With Stakeholders

Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.

Article by Kyra Edeker, Jan Moorman
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6 min read
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Storyboarding in the Software Design Process

  • Agile and Iterative Process, Data visualization, Design, Design Tools and Software, Flow and Immersion, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, Personas, Prototypes, Research Methods and Techniques, Sketching, Storytelling, User Reported Feedback, Visual Design

Storyboarding can strengthen the user experience elements of your designs, and software for building prototypes from those sketches can be an invaluable tool.

Article by Ambrose Little
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8 min read
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Designing for Mobile Superpower

  • Apple, Consumer products, Content and Copy, Content Strategy, Design, Design Theory, E-commerce, Facebook, Gestures, Global Products and Localization, Healthcare, Interaction Design, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personas, Privacy and Data Security, Product design, Social Networking, Tablet, Technology, Technology for the Common Good, Touch, User Reported Feedback, Web

Calling the future of mobile “bright” is an understatement: the possibilities are endless, provided designers keep users at the center.

Article by Joanna Proulx
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6 min read
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The Four Waves of User-Centered Design

  • Apple, Business Value and ROI, Design, Development, Facebook, Gaming, Healthcare, Human factors, Mobile Technology, Personal and Professional Development, Personas, Product design, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Technology, Usability, User Acceptance Testing

Over the past two decades, Bentley University has been charting and propelling the evolution of UX design.

Article by Dr. William Gribbons
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6 min read
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Stanislavski and the Reluctant Stakeholder

  • Agile and Iterative Process, Business Value and ROI, Customer Experience, Design, Direct Observation Research, E-commerce, Emotion, Empathy, Human factors, Internal Company Dynamics, Marketing and Brand, Personas, Project Management, Research Methods and Techniques, Search, SEO, and SEM, Team Dynamics, User Acceptance Testing, Vendor-Client Relationships, Working With Stakeholders

Tools employed by a mighty Russian acting coach can also can also be used to ease clients into an empathetic state.

Article by Tracy Brown
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7 min read
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