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How Cognitive Science and Artificial Intelligence Are Intertwined

  • Artificial Intelligence, Augmented Reality, Behavioral Science, Business UX Leaders, Conversational Design, Customer Experience, Data visualization, Defining AI, Design, Neurology, Neuroscience, Usability, UX Education, UX Magazine

The I in AI.

Article by Max Louwerse
IDEAS IN BRIEF
How Cognitive Science and Artificial Intelligence Are Intertwined
  • If we want to understand the mechanisms behind AI, cognitive science might come to the rescue.
  • Artificial intelligence and cognitive science have surprising similarities.
  • AI focuses on artificial minds with human minds as an example.
  • Cognitive science focuses on human minds with artificial minds as an example.
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4 min read
How Cognitive Science and Artificial Intelligence Are Intertwined

Balancing Cognitive Load and Discoverability

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Design Tools and Software, Neurology, Neuroscience, Usability, UX Education, UX Magazine

When less is usually — but not always — more

 

Article by Ed Orozco
IDEAS IN BRIEF
Balancing Cognitive Load and Discoverability
  • The author explains how reducing cognitive load helps user interfaces seem easier to use.
  • The article covers:
    • Information Architecture & Cognitive Load
    • Staggered vs Flat Information Hierarchies
    • The case for a flat hierarchy
    • The case for a staggered hierarchy
  • Balancing cognitive load and information density requires a lot of skill and deep knowledge of your customer.
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Brain Computer Interfaces (BCIs)

  • Accessibility, Augmented Reality, Cloud Computing, Customer Experience, Defining AI, Design, Design Theory, Development, Neurology, Neuroscience, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine
Article by Charles Adjovu
IDEAS IN BRIEF
Brain Computer Interfaces (BCIs)
  • Brain-computer interfaces (BCIs) are interfaces for recording and processing neurological data and turning these data into an output.
  • Neurodata can be directly recorded, e.g., by a BCI, or indirectly recorded, e.g., an individual’s spinal cord.
  • There are particular privacy risks associated with BCIs that might need the following solutions:
    1. Encryption
    2. Local-first software
    3. Separation of data and compute (or edge computing)
    4. Access control layer
    5. Data cooperative
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The REAL reason the Unconscious holds you back

  • Behavioral Science, Emotion, Neurology, Neuroscience, UX Magazine
Article by Kaushik Ram
IDEAS IN BRIEF
The REAL reason the Unconscious holds you back
  • The unconscious is not made up of thought but dictate behaviours that happen automatically and these are behaviours you may not be aware of.
  • Some of the ways that we unconsciously deflect attention and prevent ourselves from being seen:
    • Humour
    • Sarcasm
    • Intellectualism
    • Perfectionism
    • Isolation
  • The unconscious exists because the brain is a metabolically expansive structure.
  • The Ego and two things that are inherently wrong with working with the ego:
    1. When you invent a desired ego in an attempt to hide your mistakes.
    2. It is not healthy to keep things smooth and under control.
  • The problem with reprogramming the unconscious mind is subjecting the unconscious to see a certain way ****— essentially fabricating a new ego.
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The Nine Principles of UX Design Psychology: Can You Predict the Behavior of Your Users?

  • Behavioral Science, Content Strategy, Design, Human factors, Neurology, Neuroscience, Psychology and Human Behavior

You design not a product, you design interaction with the user — the psychology for UX design

Article by Olga Boichuk
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Help Us Find Examples of Great UX … Get a Free Book

  • Accessibility, Agile and Iterative Process, Analytics and Tracking, Android, Apple, Apple iOS, Automotive, Business Value and ROI, Consumer products, Content and Copy, Contests and Giveaways, Contextual User Studies, Customer Experience, Data visualization, Design, Design for Experience Awards, Design Tools and Software, Enterprise Products, Flow and Immersion, Global Products and Localization, Government and Public Services, Healthcare, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, iPad, iPhone, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, Motion and Animation, Neurology, New and Emerging Technologies, Persuasive Design, Product design, Product Releases and Redesigns, Project Management, Prototypes, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Short News, Strategy, Tablet, Team Dynamics, Ubiquitous Computing, Usability, Vendor-Client Relationships, Visual Design, Voice & Natural Language, Wireframes, Working With Stakeholders

You can get free book from Rosenfeld Media by recommending someone for a Design for Experience award.

Article by UX Magazine Staff
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