- Internal Company Dynamics, Team Dynamics
New agency roles based on and defined by their contribution to the creative process.
Article by Cynthia Thomas
Share:The Creative, The Artist and The Communicator
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- June 14, 2011
6 min read
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New agency roles based on and defined by their contribution to the creative process.
For IAs to come into their own, they need to step outside of organizations, not work from the inside.
UX pros increasingly act as translators & diplomats for their teams.
Building the legitimacy of UX by bridging relationships cross-functionally.
Changing labels and new approaches to understanding user research.
Confronting tendencies toward egocentricity, entitlement, and even narcissism.
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