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Internal Company Dynamics

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Persona Power

  • Business Value and ROI, Consumer products, Customer Experience, Design, Design Tools and Software, Empathy, Ethnography, Human factors, Interaction Design, Internal Company Dynamics, Personal and Professional Development, Personas, Product design, Project Management, Psychology and Human Behavior, Requirements and Specifications, Research Tools and Software, Team Dynamics, Technology, Usability

Looking at personas, goals, and scenarios relative to the characters, plot, and objectives of a novel or movie can help designers avoid self-referential thinking.

Article by Shlomo Goltz
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5 min read
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Is there Room for Sexy in Enterprise Design?

  • Business Value and ROI, Customer Experience, Design, Emotion, Employee Experience, Enterprise Products, Flow and Immersion, Human factors, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, New and Emerging Technologies, Product design, Project Management, Psychology and Human Behavior, Software, Team Dynamics, Technology

Sexy design has it’s place in enterprise software, so long as you know what sexy is to your users.

Article by Mick McGee
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5 min read
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Revisiting Proto-Personas for Executive Alignment

  • Business Value and ROI, Design, Design Tools and Software, Internal Company Dynamics, Personal and Professional Development, Personas, Product design, Project Management, Research Methods and Techniques, Research Tools and Software, Team Dynamics, Usability, Working With Stakeholders

Modifying Jeff Gothelf’s proto-persona process reveals another method of working with clients to establish executive alignment on target users.

Article by Brent Summers
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6 min read
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The Eight Most Common Mistakes Made on UX Design Projects

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Design, Development, Direct Observation Research, Empathy, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Personas, Presentations, Product design, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Vendor-Client Relationships, Working With Stakeholders

Arrogance and seven other common mistakes can easily derail a design project. Avoid them all.

Article by Joseph Dickerson
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3 min read
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Crossing the Great UX–Agile Divide

  • Agile and Iterative Process, Business Value and ROI, Design, Design Theory, Development, Employee Experience, Employment and Hiring, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Project Management, Prototypes, Psychology and Human Behavior, Requirements and Specifications, Research Methods and Techniques, Team Dynamics, Technology, Usability, Visual Design

Understanding the labor issues at the core of the agile manifesto can help experience designers find news ways of working to enlighten developers.

Article by Mike Bulajewski
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13 min read
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Learning from Each Other

  • Business Value and ROI, Data visualization, Design, Emotion, Employee Experience, Facebook, Interface and Navigation Design, Internal Company Dynamics, New and Emerging Technologies, Psychology and Human Behavior, Social Networking, Strategy, Team Dynamics, Technology

An excerpt from the new book Interface Design for Learning offers strategies for supporting community-building, collaborative learning, and successful social interaction.

Article by Dorian Peters
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8 min read
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