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Internal Company Dynamics

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Looking at personas, goals, and scenarios relative to the characters, plot, and objectives of a novel or movie can help designers avoid self-referential thinking.

Article by Shlomo Goltz
Share:Persona Power
5 min read
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Sexy design has it’s place in enterprise software, so long as you know what sexy is to your users.

Article by Mick McGee
Share:Is there Room for Sexy in Enterprise Design?
5 min read
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Modifying Jeff Gothelf’s proto-persona process reveals another method of working with clients to establish executive alignment on target users.

Article by Brent Summers
Share:Revisiting Proto-Personas for Executive Alignment
6 min read
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Arrogance and seven other common mistakes can easily derail a design project. Avoid them all.

Article by Joseph Dickerson
Share:The Eight Most Common Mistakes Made on UX Design Projects
3 min read
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Understanding the labor issues at the core of the agile manifesto can help experience designers find news ways of working to enlighten developers.

Article by Mike Bulajewski
Share:Crossing the Great UX–Agile Divide
13 min read
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An excerpt from the new book Interface Design for Learning offers strategies for supporting community-building, collaborative learning, and successful social interaction.

Article by Dorian Peters
Share:Learning from Each Other
8 min read
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