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Form design

Read these first

The right arrow is a popular navigation tool but it lacks a consistent style and function, creating much confusion for users.

Article by Jaq Andrews
Share:Everybody Does Right Wrong
6 min read
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Here are four questions you must ask when taking the important step of optimizing your site for mobile.

Article by Juan Bell Jr.
Share:4 Questions to Ask When Optimizing Your Site for Mobile
4 min read
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As the buying process moves online, smart businesses are adapting and realizing the necessity of reading and responding to the digital body language of their prospects.

Article by Liraz Margalit
Share:Designing for Different Online Personality Types
7 min read
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An intercept at the start of checkout on your e-commerce site frustrates users and may cost you far more sales than it gains you.

Article by John Boykin
Share:Half-Math and That Gushing Hole in Your Bucket
8 min read
hole-in-your-backet-small

Embracing the messiness and complexity of the systems, users, and contexts we’re designing for can yield flexible future-proofed products.

Article by Steven Hoober
Share:Designing for Imperfection in Action
8 min read
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Setting clear expectations, minimizing distractions, and eliminating pages can boost the checkout experience.

Article by Toby Biddle
Share:Shopping Cart Usability
4 min read
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