Flow and Immersion Archives

Creating a Customer Ecosystem Using Brand Experience Metaphors

Business Value and ROI, Consumer products, Customer Experience, Design, Design Theory, Design Tools and Software, Flow and Immersion, Marketing and Brand, Personas, Product design, Research Methods and Techniques, Storytelling, Strategy, Technology

Choosing a metaphor that helps us identify a brand’s character can provide a launching point for creating an effective customer journey.

Article by Tom Schneider

May 15, 2014

3 min read

Usability Tip: Make it Easy to Get out of Panic Mode

Content and Copy, Design, Flow and Immersion, Gestures, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, Product design, Technology, Touch, Usability, Video

Users like to be able to quickly abort noisy videos and the like when they open them by accident.

Article by Tammy Guy

May 9, 2014

2 min read

The Book Metaphor

Apple, Apple iOS, Content and Copy, Design, Digital Publishing and eBooks, Flow and Immersion, Information Design and Architecture, Interface and Navigation Design, Mobile Applications, Mobile Technology, Product design, Tablet, Technology, Usability, Visual Design

When designing using metaphors like books, it’s important to remember to use the strengths of the source material and let the weaknesses fall by the wayside.

Article by Adrian Zumbrunnen

April 29, 2014

4 min read

The Design for Experience Awards Site is Live

Accessibility, Agile and Iterative Process, Analytics and Tracking, Android, Apple, Apple iOS, Business UX Leaders, Business Value and ROI, Cloud Computing, Consumer products, Contests and Giveaways, Customer Experience, Data visualization, Decision Architecture, Design, Design for Experience Awards, Design Theory, Design Tools and Software, Development, E-commerce, Emotion, Empathy, Employee Experience, Enterprise Products, Eye tracking, Flow and Immersion, Global Products and Localization, Government and Public Services, Healthcare, Information Design and Architecture, Input devices, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, iPad, iPhone, Location-Based Services, Marketing and Brand, Microsoft, Microsoft Silverlight, Microsoft Windows, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personal and Professional Development, Persuasive Design, Privacy and Data Security, Product design, Product Releases and Redesigns, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Short News, Social Networking, Software as a Service, Strategy, Tablet, Team Dynamics, Technology, Technology for the Common Good, The Business of UX, Touch, Usability, User Acceptance Testing, User Adoption, User Reported Feedback, Visual Design, Working With Stakeholders

The official website for the international Design for Experience awards is up and running!

Article by UX Magazine Staff

March 31, 2014

1 min read

The Game-Changing Nature of Beacons

Analytics and Tracking, Apple, Apple iOS, Consumer products, Customer Experience, Design, E-commerce, Flow and Immersion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Technology, Ubiquitous Computing

Bluetooth enabled beacon technology is primed to go mainstream and completely change the way we think of designing experiences.

Article by Rit Mishra

February 26, 2014

5 min read

Usability Tip: No Dead-Ends, Please

Consumer products, Design, E-commerce, Flow and Immersion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Product design, Technology, Usability

Don’t confuse and annoy your users by leading them to dead ends.

Article by Tammy Guy

February 18, 2014

2 min read

Flow and Immersion

Creating a Customer Ecosystem Using Brand Experience Metaphors