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A look at the two primary uses of AI—”instrumental” and “affective”—that significantly boost the UX of a product.

Article by Aria Haghighi
Share:Two Ways Artificial Intelligence Contributes to Great User Experience
6 min read
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While the complexity of modern systems can make designing for perfection a futile process, embracing the inherent messiness of digital design can forge better solutions.

Article by Steven Hoober
Share:An Introduction to Designing for Imperfection
10 min read
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When it comes to privacy issues, you need to build trust with users—here are seven actions that engender transparency and control.

Article by Ilana Westerman
Share:7 Actions that Earn User Trust
6 min read
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Designing for visceral reactions in your users can create experiences that deliver emotional satisfaction and drive habitual use.

Article by Chuck Longanecker, Morgan Brown
Share:How to Design for the Gut
6 min read
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As homepages continue to lose prominence as landing pages, designers should reconsider how and where they use a “home” button.

Article by Paul Brooks
Share:Are You Putting the Home Button to Good Use?
6 min read
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Displaying search results in a way that rewards users requires a consistent approach, balancing detail and diversity.

Article by Tony Russell-Rose
Share:Designing Search: Displaying Results
7 min read
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