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Eye tracking

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Especially in the realms of government and health insurance, in order to succeed, websites must use design to cultivate trust with their users.

Article by Ilana Westerman
Share:Designing to Build Trust
7 min read
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Smart navigation of the variable-rich world of eye-tracking systems will find the proper product to suit every need.

Article by Jon West
Share:Eyes are the Prize: Evaluating the benefits of eye-tracking equipment
9 min read
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The fine line between good and bad eye candy in balancing usability with emotional appeal.

Article by Max Steenbergen
Share:Eye Candy vs. Bare-Bones in UI Design
5 min read
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