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Eye tracking

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Designing to Build Trust

Apple, Content Strategy, Customer Experience, Data visualization, Design, Direct Observation Research, Ethnography, Eye tracking, Government and Public Services, Healthcare, Human factors, Information Design and Architecture, Prototypes, Psychology and Human Behavior, Research Methods and Techniques, Software as a Service, Usability, User Acceptance Testing, User Reported Feedback

Especially in the realms of government and health insurance, in order to succeed, websites must use design to cultivate trust with their users.

Article by Ilana Westerman

October 31, 2012

7 min read

Eyes are the Prize: Evaluating the benefits of eye-tracking equipment

Eye tracking, Research Methods and Techniques, Research Tools and Software

Smart navigation of the variable-rich world of eye-tracking systems will find the proper product to suit every need.

Article by Jon West

July 31, 2012

9 min read

Eye Tracking: Best Way to Test Rich App Usability

Direct Observation Research, Eye tracking, Research Methods and Techniques, Rich Internet applications, Technology, Usability, Web

A detailed examination of the benefits of eye tracking.

Article by James Breeze

December 8, 2011

10 min read

Eye Tracking and Web Usability: A Good Fit?

Eye tracking, Research Methods and Techniques, Usability

A look at the science and value behind eye tracking usability studies.

Article by Jesse Zolna, Nicholas Gould

April 2, 2010

18 min read

Eye Candy vs. Bare-Bones in UI Design

Design, Design Theory, Emotion, Eye tracking, Flow and Immersion, iPhone, Neurology, Product design, Technology, Usability, Visual Design

The fine line between good and bad eye candy in balancing usability with emotional appeal.

Article by Max Steenbergen

March 26, 2010

5 min read

23 Actionable Lessons from Eye-Tracking Studies

Design Theory, Eye tracking, Marketing and Brand, Short News

Article by Howard Mann

November 21, 2007

1 min read

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