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Ethnography

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How to Design for the Gut

  • Analytics and Tracking, Design, Development, Emotion, Ethnography, Eye tracking, Facebook, Gaming, Interaction Design, Mobile Applications, Mobile Technology, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Twitter, Usability, User Acceptance Testing, Web

Designing for visceral reactions in your users can create experiences that deliver emotional satisfaction and drive habitual use.

Article by Chuck Longanecker, Morgan Brown
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6 min read
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UX Behind the Firewall

  • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Development, E-commerce, Employee Experience, Ethnography, HTML5, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, Marketing and Brand, Microsoft Windows, Mobile Applications, Prototypes, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Implementing the UX process internally can improve the user interface of a company’s applications, improving productivity and morale.

Article by Clive Howard
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7 min read
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Designing to Build Trust

  • Apple, Content Strategy, Customer Experience, Data visualization, Design, Direct Observation Research, Ethnography, Eye tracking, Government and Public Services, Healthcare, Human factors, Information Design and Architecture, Prototypes, Psychology and Human Behavior, Research Methods and Techniques, Software as a Service, Usability, User Acceptance Testing, User Reported Feedback

Especially in the realms of government and health insurance, in order to succeed, websites must use design to cultivate trust with their users.

Article by Ilana Westerman
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7 min read
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Book Review – “Universal Methods of Design”

  • Ethnography, Personas, Research Methods and Techniques, Reviews, Workshops and Brainstorming

Universal Methods of Design earns a spot on the shelf—a resource for user-centric research methods that is filled with bright ideas.

Article by Cyd Harrell
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6 min read
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Old Wine in New Bottles and New Wine in Old Bottles

  • Ethnography, Human factors, Psychology and Human Behavior, Research Methods and Techniques, Usability, Visual Design

Replacing intuitive notions of emotion with systematic psychological knowledge.

Article by Antti Oulasvirta, Pertti Saariluoma, Rebekah Rousi, Jaana Leikas
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5 min read
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