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Ethnography

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Designing for visceral reactions in your users can create experiences that deliver emotional satisfaction and drive habitual use.

Article by Chuck Longanecker, Morgan Brown
Share:How to Design for the Gut
6 min read
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Implementing the UX process internally can improve the user interface of a company’s applications, improving productivity and morale.

Article by Clive Howard
Share:UX Behind the Firewall
7 min read
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Especially in the realms of government and health insurance, in order to succeed, websites must use design to cultivate trust with their users.

Article by Ilana Westerman
Share:Designing to Build Trust
7 min read
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Universal Methods of Design earns a spot on the shelf—a resource for user-centric research methods that is filled with bright ideas.

Article by Cyd Harrell
Share:Book Review – “Universal Methods of Design”
6 min read
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Replacing intuitive notions of emotion with systematic psychological knowledge.

Article by Antti Oulasvirta, Pertti Saariluoma, Rebekah Rousi, Jaana Leikas
Share:Old Wine in New Bottles and New Wine in Old Bottles
5 min read
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