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Ethnography

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Best Practices for Medical App Development Go Beyond Standard UX

  • Analytics and Tracking, Apple, Business Value and ROI, Design, Development, Direct Observation Research, Ethnography, Healthcare, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Project Management, Research Methods and Techniques, Research Tools and Software, Technology, Usability, User Acceptance Testing, User Adoption, User Reported Feedback, Working With Stakeholders

Developing mobile apps for the healthcare sector comes with a very different set of challenges that require a focused approach.

Article by Mithun Sridharan
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6 min read
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Win This Book! Intertwingled

  • Contests and Giveaways, Design, Empathy, Employee Experience, Ethnography, Information Design and Architecture, Internal Company Dynamics, Research Methods and Techniques, Strategy, Team Dynamics, Technology

Enter to win a copy of Peter Morville’s new book, Intertwingled: Information Changes Everything

Article by UX Magazine Staff
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1 min read
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Persona Power

  • Business Value and ROI, Consumer products, Customer Experience, Design, Design Tools and Software, Empathy, Ethnography, Human factors, Interaction Design, Internal Company Dynamics, Personal and Professional Development, Personas, Product design, Project Management, Psychology and Human Behavior, Requirements and Specifications, Research Tools and Software, Team Dynamics, Technology, Usability

Looking at personas, goals, and scenarios relative to the characters, plot, and objectives of a novel or movie can help designers avoid self-referential thinking.

Article by Shlomo Goltz
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5 min read
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Gaining UX Insight through Dyads and Triads

  • Consumer products, Customer Experience, Design, Direct Observation Research, Ethnography, Eye tracking, Facebook, iPad, Mobile Technology, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Social Networking, Technology, Usability, User Acceptance Testing, User Reported Feedback

Studying small groups of friends or family using your product in a familiar setting can yield qualitative insights that improve your user experience.

Article by Gowri Penkar, James Breeze
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6 min read
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Making the Most of Ethnographic Research

  • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Ethnography, Interface and Navigation Design, Mobile Technology, Product design, Psychology and Human Behavior, Remote Research, Research Methods and Techniques, Research Tools and Software, Technology, Usability, User Acceptance Testing, User Reported Feedback, Working With Stakeholders

When employed to its full potential, field research done in unique user environments can uncover opportunities to innovate customer experience.

Article by Jessica Weber, John Cheng
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7 min read
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A Deep Dive Into Customer Experience

  • Analytics and Tracking, Business Value and ROI, Customer Experience, Design, Development, Employee Experience, Ethnography, Marketing and Brand, Mobile Applications, Research Methods and Techniques, Social Networking, Storytelling, Technology, Usability

Many of the tools in your UX kit can be put to work in customer experience, which looks at how customers perceive every interaction with a company.

Article by Kerry Bodine
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6 min read
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