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Empathy

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Looking at personas, goals, and scenarios relative to the characters, plot, and objectives of a novel or movie can help designers avoid self-referential thinking.

Article by Shlomo Goltz
Share:Persona Power
5 min read
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A divisive tool among practitioners, personas can bring the perspective of your end users into the design process and help build consensus among stakeholders.

Article by Shlomo Goltz
Share:Persona Grata
6 min read
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Post-Service Personas help you understand the emotions of users after they end their relationship with a service or product, leading to better closure experiences.

Article by Joe Macleod
Share:Using Post-Service Personas to Design Closure Experiences
3 min read
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A workshop activity that forges alignment on user needs, goals, and pain-points, Persona Empathy Mapping bridges the gap between personas and design concepts.

Article by Nikki Knox
Share:How to Use Persona Empathy Mapping
5 min read
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Arrogance and seven other common mistakes can easily derail a design project. Avoid them all.

Article by Joseph Dickerson
Share:The Eight Most Common Mistakes Made on UX Design Projects
3 min read
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Understanding the user-centered goals driving product design will help developers add extra value as the software development process continues to evolve.

Article by Arijit Banerjee
Share:For Developers, a Little UX can Go a Long Way
4 min read
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Did you know UX Magazine hosts the most popular podcast about conversational AI?

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