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There are so many identities, circumstances, and fluid behaviours that influence your users, on a moment-to-moment basis, and on a longer-term basis.
From storytelling to empathy to understanding human nature, the world of UX shares many traits with the world of theater.
Personas are great for ‘humanizing’ users. However, you shouldn’t rely on them to define what larger demographic or affinity groups—especially diverse ones—might want.
During my first week at Ironhack’s UX/UI Design Bootcamp, we jumped right into our first UX design project — Wicked Problems.
While we often can’t control the circumstances, some impediments shouldn’t even happen in the first place.
Some people like to take cooking lessons, others like to go hiking. But many of these things can only be experienced physically, by being there… or can they?
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