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Five UX Changes for Fixing Loyalty Programs
By improving user experience, brand loyalty programs can start living up to their business potential.
Article - Maya Jackson, Liang Zhang - March 26, 2013 - 1 Comments
The Proliferation and Potential of Gamification in Retail Banking
By making transactions more fun, banks can drive customer behavior, improve brand loyalty, and increase engagement.
Article - Sachendra Yadav - March 18, 2013 - 10 Comments
Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences
What "location, location, location" is to real estate, "context, context, context" is to user-centered design.
Article - Ron Rogowski, Stephen Powers - March 11, 2013 - 0 Comments
UX Behind the Firewall
Implementing the UX process internally can improve the user interface of a company's applications, improving productivity and morale.
Article - Clive Howard - March 8, 2013 - 4 Comments
The Five Worst UX Mistakes Websites Make
There are many pitfalls that can sink a user's experience with a website, here are five of the worst.
Article - Susan Weinschenk, Ph.D. - March 6, 2013 - 17 Comments
Designing for Mobile Superpower
Calling the future of mobile "bright" is an understatement: the possibilities are endless, provided designers keep users at the center.
Article - Joanna Proulx - February 6, 2013 - 1 Comments
Sharpening Your Competitive Edge with UX Research
A digital wedding planning design project with Martha Stewart Living demonstrates the power of taking UX research to the next level.
Article - Rebecca Flavin - February 1, 2013 - 4 Comments
Eight UX Design Trends for 2013
A look at 8 trends in technology that will affect the way we design for user experience in 2013.
Article - THE MEME - January 30, 2013 - 3 Comments
Stanislavski and the Reluctant Stakeholder
Tools employed by a mighty Russian acting coach can also can also be used to ease clients into an empathetic state.
Article - Tracy Brown - January 15, 2013 - 0 Comments
Creating Social Experiences that Customers Care About
It seems as though users respond to digital social experiences that make them feel something.
Article - Doug Klein - January 3, 2013 - 1 Comments