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Direct Observation Research

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Guidance for Conducting In-Home Studies with Children

  • Business Value and ROI, Consumer products, Content and Copy, Contextual User Studies, Design, Direct Observation Research, iPad, Research Methods and Techniques, Research Tools and Software, Search, SEO, and SEM, Strategy, Tablet, User Acceptance Testing, User Adoption, User Reported Feedback

An excerpt from Studying and Designing Technology for Domestic Life from Morgan Kaufmann looks at strategies for conducting in-home studies with children.

Article by Mona Leigh Guha, Elizabeth Foss, Allison Druin
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8 min read
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Differentiating with Design

  • Business Value and ROI, Consumer products, Customer Experience, Data visualization, Design, Development, Direct Observation Research, Flow and Immersion, Information Design and Architecture, Interface and Navigation Design, Onboarding, Product design, Project Management, Research Methods and Techniques, Software, Strategy, Technology, Usability, User Adoption, Visual Design

In an excerpt from her new book, How to Transform Your Ideas into Software Products, Mint.com’s founding engineering shows how strategic design can give you an edge.

Article by Poornima Vijayashanker
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9 min read
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No Bottom Line? No Experience

  • Business Value and ROI, Content and Copy, Contextual User Studies, Customer Experience, Design, Design for Experience Awards, Direct Observation Research, Employee Experience, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Internal Company Systems and Intranets, Mobile Applications, Mobile Technology, Personal and Professional Development, Product design, Project Management, Research Methods and Techniques, Software, Team Dynamics, Technology, Usability, Vendor-Client Relationships, Working With Stakeholders

The results of the Bottom Line Impact category of the Design for Experience awards highlight the importance of balancing business needs and user needs.

Article by Josh Tyson
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7 min read
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The Eight Most Common Mistakes Made on UX Design Projects

  • Agile and Iterative Process, Analytics and Tracking, Business Value and ROI, Design, Development, Direct Observation Research, Empathy, Internal Company Dynamics, Marketing and Brand, Personal and Professional Development, Personas, Presentations, Product design, Project Management, Research Methods and Techniques, Team Dynamics, Technology, Vendor-Client Relationships, Working With Stakeholders

Arrogance and seven other common mistakes can easily derail a design project. Avoid them all.

Article by Joseph Dickerson
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3 min read
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Gaining UX Insight through Dyads and Triads

  • Consumer products, Customer Experience, Design, Direct Observation Research, Ethnography, Eye tracking, Facebook, iPad, Mobile Technology, Product design, Psychology and Human Behavior, Research Methods and Techniques, Research Tools and Software, Social Networking, Technology, Usability, User Acceptance Testing, User Reported Feedback

Studying small groups of friends or family using your product in a familiar setting can yield qualitative insights that improve your user experience.

Article by Gowri Penkar, James Breeze
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6 min read
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Leveraging Eye Tracking to Create an Engaging User Experience

  • Analytics and Tracking, Business Value and ROI, Content and Copy, Contextual User Studies, Customer Experience, Data visualization, Design, Design Tools and Software, Direct Observation Research, Eye tracking, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Research Methods and Techniques, Research Tools and Software, Technology, Usability, User Acceptance Testing, User Reported Feedback, Visual Design

Combining eye-tracking data with conventional usability studies can give you unparalleled insight into how to better guide user attention and refine their experience.

Article by Frank Guo
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6 min read
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