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Running A/B tests using prototypes can save you time and money in the development process while also unearthing potential for innovation.

Article by Nis Frome, Steven Cohn
Share:How Split Testing Validates New Product Concepts without Code
6 min read
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How design students from the College for Creative Studies in Detroit worked closely with GM to create a driving experience focused on Millennials and safety.

Article by College for Creative Studies, Lillien Waller
Share:GM and MFA Students Work to Foolproof the Driving Experience for Millennials
4 min read
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The power has shifted to consumers and, in 2015, companies will need to be focused and flexible in order to create experiences that succeed.

Article by Saul Gurdus
Share:3 Things that Will Change Experience Design in 2015
4 min read
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While native apps are able to take full advantage of a mobile device’s features, responsive design remains a viable option in many cases.

Article by Sawyer Bateman
Share:Native or Responsive?
4 min read
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A comprehensive guide for using your MVP to get the right product to market, fast.

Article by Lee Dale
Share:The Experience Makes the Product, Not the Features
9 min read
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Design for Experience award winner Lookback proves that giving UX practitioners rewarding experiences can be a recipe for success.

Article by UX Magazine Staff
Share:Designers Should Give Themselves Better Experiences
4 min read
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