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Six Myths about Data-Driven Design

  • Analytics and Tracking, Content and Copy, Decision Architecture, Design, Design Tools and Software, Development, Ethnography, Heuristics, New and Emerging Technologies, Product design, Project Management, Prototypes, Research Methods and Techniques, Usability, User Acceptance Testing, User Reported Feedback

Beyond algorithms, automation, A/B testing, and analytics, the goal of data-driven design is to develop a better understanding of everyday experience.

Article by Pamela Pavliscak
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7 min read
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How Split Testing Validates New Product Concepts without Code

  • Business Value and ROI, Design, Design Tools and Software, Development, Healthcare, Information Design and Architecture, Interface and Navigation Design, Marketing and Brand, Mobile Applications, Mobile Technology, Product design, Project Management, Prototypes, Strategy, Technology, User Acceptance Testing, User Reported Feedback

Running A/B tests using prototypes can save you time and money in the development process while also unearthing potential for innovation.

Article by Nis Frome, Steven Cohn
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6 min read
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GM and MFA Students Work to Foolproof the Driving Experience for Millennials

  • Automotive, Consumer products, Design, Design Tools and Software, Development, Flow and Immersion, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, Motion and Animation, New and Emerging Technologies, Product design, Prototypes, Team Dynamics, Ubiquitous Computing, Usability, Visual Design, Wireframes

How design students from the College for Creative Studies in Detroit worked closely with GM to create a driving experience focused on Millennials and safety.

Article by College for Creative Studies, Lillien Waller
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4 min read
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3 Things that Will Change Experience Design in 2015

  • Agile and Iterative Process, Business Value and ROI, Consumer products, Customer Experience, Design, Development, Enterprise Products, Healthcare, Marketing and Brand, Personal and Professional Development, Product design, Project Management

The power has shifted to consumers and, in 2015, companies will need to be focused and flexible in order to create experiences that succeed.

Article by Saul Gurdus
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4 min read
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Native or Responsive?

  • Android, Apple iOS, Browsers, Business Value and ROI, Consumer products, Content and Copy, Design, Design Tools and Software, Development, Information Design and Architecture, Interface and Navigation Design, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Requirements and Specifications, Technology, Usability, Visual Design, Voice & Natural Language, Working With Stakeholders

While native apps are able to take full advantage of a mobile device’s features, responsive design remains a viable option in many cases.

Article by Sawyer Bateman
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4 min read
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The Experience Makes the Product, Not the Features

  • Agile and Iterative Process, Apple, Business Value and ROI, Consumer products, Design, Development, Facebook, Information Design and Architecture, Interface and Navigation Design, Microsoft, Microsoft Windows, Mobile Applications, Mobile Technology, Product design, Project Management, Psychology and Human Behavior, Requirements and Specifications, Usability, User Reported Feedback, Vendor-Client Relationships, Visual Design, Working With Stakeholders

A comprehensive guide for using your MVP to get the right product to market, fast.

Article by Lee Dale
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9 min read
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