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Design

Users are strongly influenced by the aesthetics of any given interface, even when they try to evaluate the system’s underlying functionality.

Article by Abhishek Chakraborty
Share:The Aesthetic-Usability Effect: Why beautiful-looking products are preferred over usable-but-not-beautiful ones.
4 min read
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Conversations are bound to psychology. Here are 7 principles for getting started with conversational desgin.

Article by Linus Ekenstam
Share:7 Principles of Conversational Design
8 min read
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Henry Wadsworth Longfellow
“In character, in manner, in style, in all things, the supreme excellence is simplicity.” 

Article by Jennifer Clinehens
Share:What is Simplicity Theory? Why people prefer simple experiences
5 min read
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As the dust settles on aviation travel, and attitudes toward it are reevaluated, airlines would do well to follow principles focused on the customer experience.

Article by Tyler Roberts
Share:Airlines and Covid19: How User Centered Design Can Help
4 min read
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