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Home ›› Design ›› Page 15

Design

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Manufacturing “Aha Moments” For Your Users

  • Consumer products, Customer Experience, Design, Product design, Things UX People Like, UX Education

If you’re a fan of cartoons, you’ve probably seen that moment when the main character has a great idea, and a lightbulb turns on in their brain. Or maybe a genius plan falls into place. Well, “aha moments” aren’t just for cartoon characters. Businesses need them too.

Article by Adam Fard
IDEAS IN BRIEF
Manufacturing “Aha Moments” For Your Users
  • An “aha moment” is the moment your users realize the value your product provides. The author suggests that finding the “aha moment” for your product starts with user interviews and usability testing to understand your users’ habits, priorities, and wants.
  • According to the author, to facilitate the “aha moment” for your users, you should focus on:
    • Onboarding;
    • Personalization;
    • Removing barriers or bottlenecks in the user experience.
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7 min read

Agile and Design Thinking — How Can They Go Well Together?

  • Agile and Iterative Process, Conversational Design, Design, Design Theory
Article by Karri Ojanen
IDEAS IN BRIEF
Agile and Design Thinking — How Can They Go Well Together?
  • The article explores how organizations can merge Agile and Design Thinking to create a more flexible, collaborative, and customer-focused approach to problem-solving.
  • The Scaled Agile Framework (SAFe) incorporates Design Thinking principles into the Agile continuous exploration cycle, but it also has some key differences.
  • To successfully blend Agile and Design Thinking, organizations must recognize that Design Thinking is also Agile in its iterative, co-creative, and collaborative approach, and applying too strict of a cadence and speed to the process could be counterproductive.
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5 min read

Empathy Porn. And How To Avoid It.

  • Behavioral Science, Design, Empathy, Research Methods and Techniques, The Evolution of Research

Empathy. It’s critical that we use empathy in all of our design and innovation work to provide true value to people in order to make their lives better.

Article by Rich Nadworny
IDEAS IN BRIEF
Empathy Porn. And How To Avoid It.
  • Empathy is a critical tool for designers and innovators to create positive change in people’s lives when used productively, not self-indulgently.
  • Many organizations engage in “empathy porn,” in which they use empathy solely for their own self-fulfillment, which leads to gathering useless insights that sit unused on a digital shelf.
  • The ultimate goal of empathy in design and innovation should be to take action to improve people’s experiences and lead to the creation of something new that provides value to others.
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3 min read

Play Is the Point: How UX Designers Can Break Into the Gaming Industry

  • 3D Graphics and Interfaces, Augmented Reality, Design, Gaming, Mobile Applications, Mobile Technology, Personal and Professional Development, Requirements and Specifications, Visual Design

There are many ways for game UX designers to break into this multibillion-dollar industry. Using her 14 years of video game UX expertise, designer Pam Nicholls shares how.

Article by Pam Nicholls
IDEAS IN BRIEF
Play Is the Point: How UX Designers Can Break Into the Gaming Industry
  • The video game industry is worth billions of dollars, and more game studios are incorporating UX specialists into the development process.
  • The role of a UX designer in the gaming industry depends on the platform: console, mobile, or PC.
  • UX designers can bring value to the development process by introducing players to the game, promoting inclusive design, and balancing game monetization and UX.
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11 min read

Autonomy, Relatedness, and Competence in UX Design

  • Behavioral Science, Conversational Design, Customer Experience, Design, Design Theory, Human factors, Product design

Addressing these 3 fundamental psychological needs in our products increases user motivation and well-being. Users will be more engaged and more likely to use our designs.

Article by Tanner Kohler
IDEAS IN BRIEF
Autonomy, Relatedness, and Competence in UX Design
  • The self-determination theory explains how three basic psychological needs — autonomy, relatedness, and competence — drive human motivation:
    • Autonomy: Users value products they can customize to their needs and preferences.
    • Relatedness: Products that relate to users’ needs and perspectives strengthen relationships and increase satisfaction.
    • Competence: Clear and compelling design helps users become competent using the system, leading to positive outcomes.
  • When it’s challenging to accommodate autonomy, relatedness, and competence in a single design, testing with potential users can help determine which need is the most important.
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11 min read

Why Skilled UX Designers Are (Like) Magicians

  • Behavioral Science, Design, Design Theory, Human factors, Visual Design

Discover how to create a user-centered experience by designing for the Locus of Attention.

Article by Vero Vanden Abeele
IDEAS IN BRIEF
Why Skilled UX Designers Are (Like) Magicians
  • The article is built around the term “locus of attention”, which refers to the focus of attention, including not only the actively chosen object but also anything that grabs one’s attention, including cases where selective attention wanders off.
  • The manipulation of users’ attention is essential in UX design, as the locus of attention determines what will be noticed and what will be ignored.
  • A skilled UX designer should know how to grab, hold and relocate the locus of attention.
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14 min read
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