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Design Theory

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Stop Dividing Generative and Evaluative Research 

  • Customer Experience, Design, Design Theory, Research Methods and Techniques, The Evolution of Research, UX Education

Every UX research method should generate new insights about the people we study and allow us to refine our understanding of the problems our products are trying to solve. Distinguishing “generative” and “evaluative” studies doesn’t always make sense. 

Article by Lindsey Wallace
IDEAS IN BRIEF
Stop Dividing Generative and Evaluative Research 
  • UX research is a strange thing, being divided into “generative” and “evaluative” studies, the former conducted ideally early in product development, the latter further along in the process.
  • The author shares some ways to expand requests for evaluative research into research with generative insights.
  • Here are some tips that might help you conduct your qualitative research session:
    • Begin by asking users “casual” questions to build rapport.
    • Ask them about their favorite and least favorite parts of their job, to walk me through a typical day.
    • Try to orient the concept test around them.
    • Ask stupid questions when people react to a concept.
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8 min read

Building Delight in Your Design System

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Empathy, Usability, UX Education, UX Magazine, UX World Changing Ideas

There seems to be a pervasive idea that using systems to help your work will lead to everything being a homogenous, grey, functional, meh experience. But delight is important! So, how can we design our processes to make sure that delight is a key part in what makes your MVPs ‘viable’?

Article by Luke Murphy
IDEAS IN BRIEF
Building Delight in Your Design System
  • The author shares the edited version of the talk about design systems that he delivered to Design Matters in Copenhagen in September, 2022.
  • The author separates and explains the difference between “Deep Delight vs Surface Delight” in design based on the user experience of McDonalds.
  • The author explains the way the Kano model works (Noriaki Kano developed the Kano model back in the 80s that shows that customer loyalty is connected to our emotional responses to product features.
  • There are 5 types of delight according to Microsoft’s categorizations:
    • Playful experiences
    • Attractive experiences
    • Natural experiences
    • Personal experiences
    • Empowered experiences
  • The author gives tips on how to build delight into your system and how to make that delight repeatable by measuring it and not forgetting your (internal) users.
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13 min read
Building Delight in Your Design System

Creating a Fight Club

  • Customer Experience, Design, Design Theory, Employee Experience, Employment and Hiring, Internal Company Dynamics, Usability, UX Education, UX Magazine

Making a space for healthy conflict in an organization to work through confusion and disagreement.

Article by Nate Schloesser
IDEAS IN BRIEF
Creating a Fight Club
  • The author shares ideas that helped him organize better communication within the company he was working at.
  • The author went through the following steps and processes:
    • Setting Topics
    • Choosing a Facilitator
    • Participants
    • The Structure
    • Rules of Engagement
    • Rules of Etiquette
    • Chatham House Rule
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6 min read
Creating-a-Fight-Club

To Keep a User, Sometimes You Have to Let Them Go

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Empathy, Employee Experience, Psychology and Human Behavior, Technology, Technology for the Common Good, Usability, UX Education, UX Magazine, UX World Changing Ideas
Article by Jesse Weaver
IDEAS IN BRIEF
To Keep a User, Sometimes You Have to Let Them Go
  • Assuming every problem is product-related drives a product-centric approach to fixing them but problems are more complex than simple fixes to content or features.
  • The author uncovers 2 ideas:
    • Not all cancels are created equal
    • Think: User-centered retention
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6 min read
To Keep a User, Sometimes You Have to Let Them Go

Mastery for Generalists

  • Accessibility, Behavioral Science, Customer Experience, Design, Design Theory, Design Tools and Software, Technology, Usability, UX Education, UX Magazine

Becoming good when you’re interested in everything

Article by David Hoang
IDEAS IN BRIEF
Mastery for Generalists
  • Generalists are people who love variety, connecting the dots, and curious. In contrast, specialists usually focus and go deeper on a certain practice.
  • In his article, the author identifies how to grow in your craft in a generalist role.
  • The author gives advice on how to become a better generalist:
    • Be an expert at learning
    • Understand every role
    • Build connective skills
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5 min read
Mastery-for-generalists

Top 5 Trends in User Research & Insights

  • Design, Design Theory, Remote Research, Research Methods and Techniques, Research Tools and Software, Technology, Usability, UX Education, UX Magazine

SAP Research Labs present the top trends and highlights for 2022

Article by Malini Leveque
IDEAS IN BRIEF
Top 5 Trends in User Research & Insights
  • The author presents the top trends and highlights by SAP Research Labs for 2022:
    • Remote user research is the new form
    • Accessibility, diversity and inclusion are becoming more mainstream
    • The demand for measurement and evidence-based product experience strategy continues to grow
    • Exponential growth in experience data is driving demand and investment in data science and machine learning at cloud speed
    • User research is the new culture of learning, practiced by all
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