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Design Theory

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There seems to be a pervasive idea that using systems to help your work will lead to everything being a homogenous, grey, functional, meh experience. But delight is important! So, how can we design our processes to make sure that delight is a key part in what makes your MVPs ‘viable’?

Article by Luke Murphy
Building Delight in Your Design System
  • The author shares the edited version of the talk about design systems that he delivered to Design Matters in Copenhagen in September, 2022.
  • The author separates and explains the difference between “Deep Delight vs Surface Delight” in design based on the user experience of McDonalds.
  • The author explains the way the Kano model works (Noriaki Kano developed the Kano model back in the 80s that shows that customer loyalty is connected to our emotional responses to product features.
  • There are 5 types of delight according to Microsoft’s categorizations:
    • Playful experiences
    • Attractive experiences
    • Natural experiences
    • Personal experiences
    • Empowered experiences
  • The author gives tips on how to build delight into your system and how to make that delight repeatable by measuring it and not forgetting your (internal) users.
Share:Building Delight in Your Design System
13 min read
Building Delight in Your Design System

Making a space for healthy conflict in an organization to work through confusion and disagreement.

Article by Nate Schloesser
Creating a Fight Club
  • The author shares ideas that helped him organize better communication within the company he was working at.
  • The author went through the following steps and processes:
    • Setting Topics
    • Choosing a Facilitator
    • Participants
    • The Structure
    • Rules of Engagement
    • Rules of Etiquette
    • Chatham House Rule
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6 min read
Creating-a-Fight-Club
Article by Jesse Weaver
To Keep a User, Sometimes You Have to Let Them Go
  • Assuming every problem is product-related drives a product-centric approach to fixing them but problems are more complex than simple fixes to content or features.
  • The author uncovers 2 ideas:
    • Not all cancels are created equal
    • Think: User-centered retention
Share:To Keep a User, Sometimes You Have to Let Them Go
6 min read
To Keep a User, Sometimes You Have to Let Them Go

Becoming good when you’re interested in everything

Article by David Hoang
Mastery for Generalists
  • Generalists are people who love variety, connecting the dots, and curious. In contrast, specialists usually focus and go deeper on a certain practice.
  • In his article, the author identifies how to grow in your craft in a generalist role.
  • The author gives advice on how to become a better generalist:
    • Be an expert at learning
    • Understand every role
    • Build connective skills
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5 min read
Mastery-for-generalists

SAP Research Labs present the top trends and highlights for 2022

Article by Malini Leveque
Top 5 Trends in User Research & Insights
  • The author presents the top trends and highlights by SAP Research Labs for 2022:
    • Remote user research is the new form
    • Accessibility, diversity and inclusion are becoming more mainstream
    • The demand for measurement and evidence-based product experience strategy continues to grow
    • Exponential growth in experience data is driving demand and investment in data science and machine learning at cloud speed
    • User research is the new culture of learning, practiced by all
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5 min read
Top-5-Trends-in-User-Research-Insights

Burned out leaders lead teams to burn out.

Article by Lindsey Wallace
Compassion is a Strategy
  • The author believes that compassion helps create teams and organizations that foster not just “human centered design” but organizations and structure that help people thrive rather than crushing them.
  • The author shares her own story and gives tips on how to become a more effective compassionate leader:
    • Let go of control and delegate intentionally
    • Caring for yourselves and your families
    • Let the news and the fullness of your experience into work
    • Cancel things
    • Work on your emotional distance
    • Place a higher value on your mental and physical health than on your work
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8 min read
Compassion-is-strategy-

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