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Home ›› Design Theory ›› Page 33

Design Theory

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Choosing a metaphor that helps us identify a brand’s character can provide a launching point for creating an effective customer journey.

Article by Tom Schneider
Share:Creating a Customer Ecosystem Using Brand Experience Metaphors
3 min read
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A lifetime pursuing CX excellence culminates in a great cup of coffee and five tips for nailing customer experience.

Article by Tyler Wells
Share:Five Customer Experience Lessons Coffee Taught Me
5 min read
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A look at the parallels between architects and user experience designers, and how the latter group can benefit from the work of the former.

Article by Rima Reda
Share:Why UX Designers Need to Think like Architects
6 min read
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The official website for the international Design for Experience awards is up and running!

Article by UX Magazine Staff
Share:The Design for Experience Awards Site is Live
1 min read
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The authors of Naked Innovation share insights from the first iteration of their book, which is currently being revised using community feedback.

Article by David McGaw, Zachary Jean Paradis
Share:Five Tips for Letting Collaboration Fuel Innovation
5 min read
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Looking to philosopher Albert Borgmann and the wood-burning stove, we see that the Internet of Things must create meaningful interactions in order to succeed.

Article by Thomas Wendt
Share:Internet of Things and the Work of the Hands
8 min read
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