- Business Value and ROI, Consumer products, Customer Experience, Design, Design Theory, Design Tools and Software, Flow and Immersion, Marketing and Brand, Personas, Product design, Research Methods and Techniques, Storytelling, Strategy, Technology
Choosing a metaphor that helps us identify a brand’s character can provide a launching point for creating an effective customer journey.
Article by Tom Schneider
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- May 15, 2014
3 min read