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Design Process

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The Prompt Is the New Brief

  • Artificial Intelligence, Content Strategy, Design Leadership, Design Process, Design Thinking, Design Workflow, Human-AI Collaboration, Prompt Engineering, UX × AI Series, UX Design

Every time you drafted a design brief, stating the goal, audience, constraints, and context, you were doing precisely what good AI prompting entails. There is a change of recipient. The ability is identical.

Article by Tushar Deshmukh
IDEAS IN BRIEF
The Prompt Is the New Brief
  • “Prompt engineering” can sound like a technical skill, but that image is not always accurate. In practice, good prompting is very much like writing a good design brief. Both require setting a goal, defining a target audience, setting constraints, providing context, and establishing evaluation criteria.
  • Designers are already doing these activities in practice. They have skills in writing briefs that they have developed during their careers that directly translate to fluency in AI prompting – they just might not have made the connection.
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17 min read

The Part of Agile Designers Fear the Most: Imperfect Work

  • Agile, Design Process, Product Design, UX Design

Learn about the most difficult challenge for designers in Agile.

Article by Paivi Salminen
IDEAS IN BRIEF
The Part of Agile Designers Fear the Most: Imperfect Work
  • The article argues that designers aren’t afraid of shipping imperfect work; they’re afraid of imperfect work remaining imperfect because teams tend not to come back to improve what they’ve already shipped.
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4 min read

Designing Small Is Harder than Designing Big

  • Agile, Design Process, Lean UX, Product Design, User Research, UX Design

Learn why the real design challenge of agile is not speed but learning to design smaller, one valuable slice at a time.

Article by Paivi Salminen
IDEAS IN BRIEF
Designing Small Is Harder than Designing Big
  • The article suggests that agile design is not about quick development but rather the more difficult discipline of designing smaller, resisting the temptation to map out complete systems, avoiding the snare of horizontal slicing, and inquiring into what the smallest iteration of an idea is that still provides real value to users.
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5 min read

Unhappy Agile Teams Are Unhappy in Familiar Ways

  • Agile, Design Process, Design Thinking, Product Design, Product Management, Software Development, UX Design

Learn about common Agile anti-patterns. Lessons from Laura Klein.

Article by Paivi Salminen
IDEAS IN BRIEF
Unhappy Agile Teams Are Unhappy in Familiar Ways
  • The article makes a sharp point: struggling Agile teams love to think their problems are unique. They rarely are.
  • It breaks down the traps that quietly kill Agile teams, like endless feature shipping, siloed workflows, and design treated as an afterthought.
  • The piece reminds us that looking Agile and actually being Agile are two very different things.
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6 min read

Lean UX vs. User-Centered Design

  • Agile UX, Design Process, Lean UX, Product Design, User-Centered Design, UX Research

Lean UX and User-Centered Design share the same heart — empathy for users — but differ in pace and practice. This piece shows how Lean UX turns UCD principles into a faster, data-driven approach for modern teams.

Article by Paivi Salminen
IDEAS IN BRIEF
Lean UX vs. User-Centered Design
  • The article explains that while both Lean UX and User-Centered Design focus on users, Lean UX adapts UCD principles for speed, collaboration, and rapid learning.
  • It argues that Lean UX evolves user-centered thinking into an agile, data-driven process that helps teams design the right thing faster.
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3 min read

The Frame, the Illusion, and the Brief

  • Cognition, Critical Thinking, Design Process, Design Thinking, Human-Centered Design, UX Strategy

As AI takes on more of the solution work, the real craft of design shifts to how we frame the problem. This piece explores why staying with uncertainty and resisting the urge to rush to answers may be a designer’s most powerful skill.

Article by Morteza Pourmohamadi
IDEAS IN BRIEF
The Frame, the Illusion, and the Brief
  • The article highlights that as AI takes over more of the solution work, the designer’s true craft lies in framing the problem rather than rushing to solve it.
  • It shows how cognitive biases like the need for closure or action bias can distort our perception, making careful problem framing essential for clarity and creativity.
  • The piece argues that framing is itself a design act — a practice of staying with uncertainty long enough to cultivate shared understanding and more meaningful outcomes.
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3 min read
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