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Customer Experience

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Making your website compliant with WCAG and ADA benefits everyone, not just those with disabilities.

Article by Rashaud Brooks
Share:15 Website Accessibility Tips That Increase Everyone’s Engagement
4 min read
website-accessibility

Journey mapping is a sophisticated, simple, and especially powerful tool that can help designers perfect the customer experience.

Article by Ania Rodriguez
Share:The 7 Steps of Using Journey Mapping to Optimize CX
4 min read
journey-map

Psychological research suggests that the way we experience endings is important—first impressions last temporarily, while closure experiences are permanent.

Article by Joe Macleod
Share:Psychology and Power of Closure Experiences
4 min read
end exp

We’re moving out of the industrial age and into an era marked by a focus on service design, giving UXers a chance to expand and deepen their offerings.

Article by Serhiy Baryshniev
Share:Experience Design in the Post-Industrial World
5 min read
service-design-shift-small

Usability Matters invites you to take their service design heuristics into the field and discover what they can do for your organization.

Article by Usability Matters
Share:Taking Service Design into the Field
3 min read
usability-matters-small

Big data opens up whole world of insight for designers, but only if we focus on the actual users behind the numbers.

Article by Maya Nix
Share:Is It Time to Forget Big Data and Focus on Real People?
5 min read
big-data-real-people-small

Did you know UX Magazine hosts the most popular podcast about conversational AI?

Listen to Invisible Machines

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