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Coming from a non-design background and relying heavily on things that are tried & tested, the structure of the design thinking process made me feel at par with my team.
As I sit and reflect on my 3.5 years at Uber, I feel grateful and amazed by how much I’ve learned and grown in this role.
We humans tend to follow destructive patterns of practice when it comes to the introduction of new technologies.
Mapping the experience from a customer perspective helps organisations identify strategic opportunities, customer pain-points and generate innovative projects.
When design teams work with data scientists and ethnographers, they can design a solution that gives an edge by leveraging data to the benefit of their customers.
LinkedIn’s messaging center recently shook up the function of the return key, causing users to make errors and feel apprehensive about future usage of the chat feature.
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