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Consumer products

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When and Where to “Woohoo”

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Empathy, Interface and Navigation Design, Marketing and Brand, Research Methods and Techniques, Social Media Marketing, Storytelling, Usability, User Acceptance Testing, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Crafting compelling and valuable copy requires infusing the brand’s voice with a human tone that users respond to.

Article by John Caldwell
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The Customer-Generated Service Revolution

  • Consumer products, Customer Experience, Design, Empathy, Interaction Design, Interface and Navigation Design, Marketing and Brand, Mobile Technology, Social Media Marketing, Social Networking, Tablet, Technology, Vendor-Client Relationships

Service companies that are maintained by their users are growing in numbers and providing a new level of customer experience.

Article by Joe Macleod
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5 min read
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Designing for Mobile Superpower

  • Apple, Consumer products, Content and Copy, Content Strategy, Design, Design Theory, E-commerce, Facebook, Gestures, Global Products and Localization, Healthcare, Interaction Design, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Personas, Privacy and Data Security, Product design, Social Networking, Tablet, Technology, Technology for the Common Good, Touch, User Reported Feedback, Web

Calling the future of mobile “bright” is an understatement: the possibilities are endless, provided designers keep users at the center.

Article by Joanna Proulx
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6 min read
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Improving User Experience in Manuals

  • Consumer products, Content and Copy, Content Strategy, Customer Experience, Data visualization, Design, Development, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Microsoft, Privacy and Data Security, Product design, User Acceptance Testing

Help users make the most of the instruction manual that comes with a product by taking a user-centric approach to writing it.

Article by Anastasios Karafillis
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8 min read
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Sharpening Your Competitive Edge with UX Research

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Design, Development, Direct Observation Research, E-commerce, Emotion, Marketing and Brand, Product design, Research Methods and Techniques, Strategy, Usability, Vendor-Client Relationships

A digital wedding planning design project with Martha Stewart Living demonstrates the power of taking UX research to the next level.

Article by Rebecca Flavin
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4 min read
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Eight UX Design Trends for 2013

  • Accessibility, Agile and Iterative Process, Apple, Apple iOS, Consumer products, Customer Experience, Data visualization, Design, E-commerce, Entertainment and Humor, Gaming, Gestures, Google, Interaction Design, Interface and Navigation Design, iPhone, Location-Based Services, Marketing and Brand, New and Emerging Technologies, Operating Systems, Product design, Search, SEO, and SEM, Social Networking, Sound and Audio, Technology, Technology for the Common Good, Touch, Twitter, Usability, Voice & Natural Language

A look at 8 trends in technology that will affect the way we design for user experience in 2013.

Article by THE MEME
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