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Empathy is the key to creating a UX that will actually make users happy, and a truly empathetic UX begins even before there’s a product to design.
The lead designer from Looksery—Snapchat’s recent acquisition—explains how user testing led to the creation of an app people can’t get enough of.
Sometimes the process of paying roadway tolls online can feel worse than waiting in traffic.
It’s easy to accidentally subscribe to a company’s newsletter. It’s often very, very hard to get off their mailing list.
A slew of bad real-world experiences with an airline known for it’s digital savvy remind us that experience design goes well beyond what’s on the screen.
The Internet of Things is likely to remain an abstraction to users until it can demonstrate real value … like Sphero’s BB-8 Star Wars toy.
