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Marketing and Brand

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UX Approach to Marketing Design: Lessons From IKEA

  • Design, Design Theory, Design Tools and Software, Marketing and Brand, The rise of design, UX Education, UX Magazine
Article by Daryna Moskovchuk
IDEAS IN BRIEF
UX Approach to Marketing Design: Lessons From IKEA
  • The article delves into how integrating UX principles into marketing design can enhance customer engagement and drive business success, using IKEA’s approach as a case study.
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5 min read

5 UX Development Phases to Create Your Brand’s Voice

  • Business UX Leaders, Content Strategy, Marketing and Brand, Media Contour, Social Media Marketing

Knowing your audience, business values, voice tonality, voice refinement, and team trust.

Article by Eva Schicker
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5 UX Development Phases to Create Your Brand’s Voice
  • The article offers a concise guide to crafting a brand’s voice in five key UX development phases.
  • The author emphasizes practical strategies and tools for creating a unified brand identity that connects with customers and builds trust.

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5 min read

7 Steps to Better Customer Experience (CX)

  • Customer Experience, Emotion, Marketing and Brand, Strategy, The Business of UX
Article by Sara Fortier
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7 Steps to Better Customer Experience (CX)
  • The article emphasizes the significance of exceptional customer experience and its impact on business success, outlining seven crucial steps to improve customer experience, from understanding the customer journey to refining and iterating the process.
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7 min read

How Your Brand Experience Affects The User Experience

  • Customer Experience, Marketing and Brand, Product design, UX Education

Delivering an outstanding user experience for your customers has become a challenge for organizations in recent years. A customer experience involves much more than excellent quality or service.

Article by Ali Abdu
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How Your Brand Experience Affects The User Experience
  • While excellent quality or service is important, a strong connection between a brand and a user ensures the best experience possible.
  • Branding is vital for a number of reasons:
    • it creates a feeling of trust;
    • it helps a customer to make a decision when comparing products from different companies.
  • There are various UX factors that are highly influenced by branding:
    • the logo and company colors;
    • the branding style;
    • the details of design.
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4 min read

How Do the Best Companies Retain Customers?

  • Customer Experience, Human factors, Marketing and Brand

Customer retention is one of the most important areas of CX to acquire as a skill. It compiles a multitude of strategies, but it’s definitely worth it in the long run.

Article by Valentin Radu
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8 min read

Keeping the Voice of the Customer Front and Center

  • Customer Experience, Design Theory, Development, Empathy, Human factors, Marketing and Brand

To achieve a profitable and growing business, you need happy customers. However, all too often, the voice of the customer gets lost in the process.

Article by Leticia Cervantes
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5 min read
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