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Analytics and Tracking

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Five UX Insights about Uber and the Ridesharing Economy

  • Analytics and Tracking, Automotive, Consumer products, Customer Experience, Design, Direct Observation Research, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Location-Based Services, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Technology, Usability

Some key experience design insights into the sharing economy gleaned from a ride-along study of Uber users in San Francisco.

Article by Jennifer McCormick
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3 min read
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Five Things Tinder Can Teach You About Mobile Experience

  • Analytics and Tracking, Business Value and ROI, Consumer products, Customer Experience, Design, Emotion, Flow and Immersion, Gestures, Information Design and Architecture, Interaction Design, Interface and Navigation Design, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Social Networking, Technology, Usability, Visual Design

By reflecting human behavior, presenting the right information, staying simple and trustworthy, and using an addictive gesture, Tinder has become a wildly successful app.

Article by Himanshu Sareen
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5 min read
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These 7 Ingredients Can Revitalize Customer Experience

  • Analytics and Tracking, Business Value and ROI, Cloud Computing, Consumer products, Content and Copy, Content Strategy, Customer Experience, Design, Emotion, Internal Company Dynamics, Internal Company Systems and Intranets, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Research Methods and Techniques, Social Media Marketing, Social Networking, Strategy, Technology, Ubiquitous Computing, Usability

Taking cues from market leaders like Yamaha, Crate & Barrel, Morton’s The Steakhouse, and Ask.com, companies can rethink the ways they design customer experience.

Article by Elias Parker
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7 min read
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Best Practices for Medical App Development Go Beyond Standard UX

  • Analytics and Tracking, Apple, Business Value and ROI, Design, Development, Direct Observation Research, Ethnography, Healthcare, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Project Management, Research Methods and Techniques, Research Tools and Software, Technology, Usability, User Acceptance Testing, User Adoption, User Reported Feedback, Working With Stakeholders

Developing mobile apps for the healthcare sector comes with a very different set of challenges that require a focused approach.

Article by Mithun Sridharan
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6 min read
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Crowdsourcing Is Social, but Does Not a Social Network Make

  • Analytics and Tracking, Android, Apple, Apple iOS, Consumer products, Content and Copy, Data visualization, Design, Google, Interface and Navigation Design, iPhone, Location-Based Services, Mobile Applications, Mobile Technology, Product design, Product Releases and Redesigns, Social Networking, Usability, Visual Design

A loyal Waze user thinks the move toward social networking in newer versions of the app is a wrong turn.

Article by Shay Ben-Barak
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3 min read
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How to Maximize the Potential of Wearable Devices

  • Analytics and Tracking, Android, Apple, Apple iOS, Consumer products, Customer Experience, Data visualization, Design, Enterprise Products, Gestures, Input devices, Interaction Design, Interface and Navigation Design, iPad, iPhone, Mobile Applications, Mobile Technology, New and Emerging Technologies, Product design, Product Releases and Redesigns, Tablet, Technology, Touch, Ubiquitous Computing, Usability, Visual Design

Designing for smartwatches, smartglasses, and activity trackers means paying attention to factors like battery life, visual design, and social acceptance.

Article by Markiyan Matsekh
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6 min read
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