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Home ›› Artificial Intelligence ›› AI in Product Design

AI in Product Design

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AI Is Flipping UX Upside Down: How to Keep Your UX Job, and Why Figma is a Titanic (It’s not for the Reasons You Think)

  • AI in Product Design, AI in UX, AI-First Design, Artificial Intelligence, Design Systems, Future of Design

AI is reshaping UX, and Figma may be sinking. As AI-driven systems minimize UI, traditional design roles must evolve — or risk becoming obsolete. Are you ready to adapt?

Article by Greg Nudelman
IDEAS IN BRIEF
AI Is Flipping UX Upside Down: How to Keep Your UX Job, and Why Figma is a Titanic (It’s not for the Reasons You Think)
  • The article explores the fundamental shift in UX as AI-first systems minimize the role of UI, rendering traditional design tools like Figma increasingly obsolete.
  • It introduces the “Iceberg UX Model,” illustrating how modern AI-driven interfaces prioritize functionality and automation over visual design.
  • The piece argues that UX professionals must shift their focus from UI aesthetics to AI-driven user experience, emphasizing use case validation, AI model integration, and data-informed decision-making.
  • It warns that designers who remain fixated on pixel-perfect layouts risk becoming obsolete, urging them to adapt by engaging in AI-driven UX strategies.
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