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Search Results for: topics/marketing-and-brand – Page 3

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Sharpening Your Competitive Edge with UX Research

  • Business Value and ROI, Consumer products, Content and Copy, Content Strategy, Contextual User Studies, Customer Experience, Data visualization, Design, Development, Direct Observation Research, E-commerce, Emotion, Marketing and Brand, Product design, Research Methods and Techniques, Strategy, Usability, Vendor-Client Relationships

A digital wedding planning design project with Martha Stewart Living demonstrates the power of taking UX research to the next level.

Article by Rebecca Flavin
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4 min read
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The Four Waves of User-Centered Design

  • Apple, Business Value and ROI, Design, Development, Facebook, Gaming, Healthcare, Human factors, Mobile Technology, Personal and Professional Development, Personas, Product design, Psychology and Human Behavior, Research Methods and Techniques, Social Media Marketing, Technology, Usability, User Acceptance Testing

Over the past two decades, Bentley University has been charting and propelling the evolution of UX design.

Article by Dr. William Gribbons
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6 min read
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When UX Research Begins, Become the Voice of Reason

  • Design, Development, Personal and Professional Development, Product design, Project Management, Psychology and Human Behavior, Research Methods and Techniques, Sketching, Team Dynamics, Usability, User Reported Feedback, Vendor-Client Relationships, Working With Stakeholders

Getting the best possible results from user research requires thorough and reasoned communication at the onset from UX team leaders.

Article by Tomer Sharon
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5 min read
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Get Your Content Strategy Out of the Drawer with Governance

  • Business Value and ROI, Content and Copy, Content Strategy, Design, Design Theory, Internal Company Dynamics, Marketing and Brand, Psychology and Human Behavior, Research Tools and Software, Strategy, Team Dynamics, Vendor-Client Relationships, Working With Stakeholders

Give your content strategy a backbone and a fighting chance by putting a plan and some tools behind it.

Article by Meghan Casey
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7 min read
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Moments that Matter … Moments that Don’t

  • Business Value and ROI, Design, Marketing and Brand, Psychology and Human Behavior, Research Methods and Techniques, Search, SEO, and SEM, Vendor-Client Relationships

Determining the crucial points of customer interaction can help you design experiences that connect, engage, and sell.

Article by Doug Klein
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7 min read
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