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Search Results for: topics/marketing-and-brand – Page 2

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The Experience Tells The Story

  • Content and Copy, Design, Interaction Design, Interface and Navigation Design, Internal Company Dynamics, Marketing and Brand, Product design, Storytelling, Technology, Usability, Web

An original don of advertising, David Ogilvy’s 11 principles for creating great campaigns still ring true today.

Article by Ted Booth
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7 min read
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Control and Transparency

  • Design, Location-Based Services, Marketing and Brand, Mobile Applications, Mobile Technology, Privacy and Data Security, Product design, Social Networking, User Acceptance Testing

A study of North American consumers shows that users are comfortable sharing their personal information when they know exactly how it will be used and shared, and are given control over when they are releasing it.

Article by Ilana Westerman
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7 min read
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Why You Should Hire a VP of User Experience Design

  • Business Value and ROI, Consumer products, Customer Experience, Design, Information Design and Architecture, Interaction Design, Internal Company Dynamics, Project Management, Research Methods and Techniques, Team Dynamics, Usability

A vice president overseeing all aspects of user experience can help organize the UX team and advocate its value to the rest of the company.

Article by Wayne Neale
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4 min read
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Learning Programming by Persuasion

  • Design, Design Theory, Design Tools and Software, Development, Facebook, Flow and Immersion, Healthcare, Interaction Design, Interface and Navigation Design, Marketing and Brand, Persuasive Design, Psychology and Human Behavior, Ruby on Rails, Twitter, User Reported Feedback

How the traits of persuasive technology can make learning Ruby more engaging for students.

Article by Anu Ramaswamy, Aakash Dharmadhikari
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6 min read
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Five UX Changes for Fixing Loyalty Programs

  • Accessibility, Business Value and ROI, Content and Copy, Customer Experience, Design, E-commerce, Human factors, Location-Based Services, Marketing and Brand, Mobile Applications, Prototypes, Strategy, Technology, Usability, User Reported Feedback

By improving user experience, brand loyalty programs can start living up to their business potential.

Article by Liang Zhang, Maya Jackson
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5 min read
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The Customer-Generated Service Revolution

  • Consumer products, Customer Experience, Design, Empathy, Interaction Design, Interface and Navigation Design, Marketing and Brand, Mobile Technology, Social Media Marketing, Social Networking, Tablet, Technology, Vendor-Client Relationships

Service companies that are maintained by their users are growing in numbers and providing a new level of customer experience.

Article by Joe Macleod
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5 min read
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