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The Prompt Is the New Brief

Every time you drafted a design brief, stating the goal, audience, constraints, and context, you were doing precisely what good AI prompting entails. There is a change of recipient. The ability is identical.

by Tushar Deshmukh

17 min read

Beyond Vibe Coding: A Designer’s Case for Directed Generation

AI-Assisted Design, Design Systems, Design Thinking, UX Design, Vibe Coding

IDEAS IN BRIEF

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Gamification Series | Latest

Gamification 2.0. Beyond Points and Badges: Designing for Players, Not Metrics. Conclusion

Behavioral Design, Game Design, Gamification Series, Human-Centered Design, Product Design, User Experience, UX Design

IDEAS IN BRIEF

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AI Is Your New Intern, Not Your Replacement

Artificial Intelligence, Design Leadership, Future of Work, Human-AI Collaboration, Product Design, User Experience, UX × AI Series, UX Design

IDEAS IN BRIEF

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Get the newly revised and updated second edition of the first bestselling book about ai agents

Using Conversational AI Platforms to Find the Real ROI

As conversational AI reshapes business processes, major platforms like OneReach.ai and Cognigy are emerging as pivotal players in scalable implementations. Discover how these platforms orchestrate AI ecosystems, providing long-term value and transforming product design in ways that tools like ChatGPT alone cannot.

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5 min read

How Conversational AI Is Shaping The Future of UX 

The article discusses the transformative impact of conversational AI on UX design, emphasizing the need for user-centric approaches and the emerging societal changes driven by AI technology.

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3 min read

Join Jeff McMillan and David Wu of Morgan Stanley as they delve into the creation of a cutting-edge digital assistant for the firm’s advisors. In this insightful conversation with Robb and Josh, they explore the technical and strategic efforts behind building an AI assistant that harnesses a vast knowledge base, propelling Morgan Stanley to the forefront of conversational AI innovation.

Job Search Terminal: A Local-First Tool for an AI-Shaped Job Market

Artificial Intelligence, Future of Work, Open source, Software

Hiring is automated. The tools built to help you keep up are making it worse. There’s another way — one that puts your data, your drafts, and your decisions back in your hands.

Article by Pavel Bukengolts

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June 11, 2026

5 min read

The New Makers

Artificial Intelligence, Career, Future of Work, Product Design, Technology, UX Design, UX Research

For researchers, AI tools are making the move from advising to building easier than ever. But the real obstacle was never technical. Meet the researchers who allowed themselves to create — and what the cost was.

Article by James Lang

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June 10, 2026

20 min read

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